https://www.todays.marketing/A visual archive of B2B marketing examples, each one linked to its source.enSun, 01 Nov 2026 12:00:00 -0500 https://www.todays.marketing/news/x-lead-gen-ads-open-to-all-advertisers/https://www.todays.marketing/news/x-lead-gen-ads-open-to-all-advertisers/Sun, 01 Nov 2026 12:00:00 -0500X made Lead Gen Ads generally available to all advertisers worldwide on October 30, 2026, including small businesses and self serve buyers in X Ads… https://www.todays.marketing/news/google-says-ai-search-queries-run-3x-longer/https://www.todays.marketing/news/google-says-ai-search-queries-run-3x-longer/Sun, 01 Nov 2026 12:00:00 -0500On Google’s Ads Decoded podcast published October 28, Google search research lead Shivani Mohan said query length has increased 3x and one in every six… https://www.todays.marketing/news/brooks-brothers-strike-through-price-suit-continues/https://www.todays.marketing/news/brooks-brothers-strike-through-price-suit-continues/Sun, 01 Nov 2026 12:00:00 -0500A federal judge in California ruled on October 22, 2026 that terms links in the Brooks Brothers site footer and beside its checkout sign-up boxes did not… https://www.todays.marketing/answers/how-to-hire-a-marketing-consultant-for-a-startup/https://www.todays.marketing/answers/how-to-hire-a-marketing-consultant-for-a-startup/Sun, 01 Nov 2026 12:00:00 -0500Compare a working call, a freelance copywriter, a positioning sprint, an agency and a fractional CMO: what each one fixes, and what to ask before you pay. https://www.todays.marketing/library/c/best-marketing-november-2026/https://www.todays.marketing/library/c/best-marketing-november-2026/Sun, 01 Nov 2026 12:00:00 -0500The best marketing campaigns and posts of November 2026, ranked by likes and updated through the month. Each example comes with the steps to copy it. https://www.todays.marketing/library/e/fresh-nintendo-pikmin-icons-points/https://www.todays.marketing/library/e/fresh-nintendo-pikmin-icons-points/Sun, 01 Nov 2026 12:00:00 -0500Points people already hold feel free to spend, a closing date makes them act now, and a weekly refresh gives them a reason to come back every week until… https://www.todays.marketing/library/e/fresh-netflix-mariah-halloween-ends/https://www.todays.marketing/library/e/fresh-netflix-mariah-halloween-ends/Sun, 01 Nov 2026 12:00:00 -0500Everyone already knows the Nov 1 Mariah joke, so the line needs no setup, and posting it hours before midnight put Netflix first in line while fans were… https://www.todays.marketing/library/e/fresh-mariah-carey-sol-de-janeiro-its-time/https://www.todays.marketing/library/e/fresh-mariah-carey-sol-de-janeiro-its-time/Sun, 01 Nov 2026 12:00:00 -0500Fans wait all year for this one post and share it on their own, so the brand gets millions of views it did not have to earn, and the product shows up for… https://www.todays.marketing/news/reddit-blames-google-ai-mode-for-traffic-drop/https://www.todays.marketing/news/reddit-blames-google-ai-mode-for-traffic-drop/Sat, 31 Oct 2026 12:00:00 -0500Reddit warned its 130 million daily active uniques could fall by a low double digit percentage in the fourth quarter. https://www.todays.marketing/news/one-robots-txt-rule-opts-out-of-ai-training/https://www.todays.marketing/news/one-robots-txt-rule-opts-out-of-ai-training/Sat, 31 Oct 2026 12:00:00 -0500Google, Microsoft and OpenAI said on October 30, 2026 they will honor one robots.txt policy token, User-Agent: __usage_ai-training, that tells every… https://www.todays.marketing/news/google-business-profile-ai-messaging-expands/https://www.todays.marketing/news/google-business-profile-ai-messaging-expands/Sat, 31 Oct 2026 12:00:00 -0500Google appears to be opening its Business Profile AI powered messaging to more businesses, letting customers text a business from Search and Maps in… https://www.todays.marketing/news/chatgpt-ads-wider-ad-unit-multi-image-open-beta/https://www.todays.marketing/news/chatgpt-ads-wider-ad-unit-multi-image-open-beta/Sat, 31 Oct 2026 12:00:00 -0500OpenAI told advertisers in its weekly email that ChatGPT Ads is rolling out a wider standard ad card that uses more of the conversation width on desktop. https://www.todays.marketing/news/ai-overviews-citation-ctr-opt-out-study/https://www.todays.marketing/news/ai-overviews-citation-ctr-opt-out-study/Sat, 31 Oct 2026 12:00:00 -0500Cyrus Shepard used Google’s generative AI opt out to remove a site from AI Overviews and AI Mode and compared clicks before and after. https://www.todays.marketing/library/e/fresh-venmo-1031-would-you-rather/https://www.todays.marketing/library/e/fresh-venmo-1031-would-you-rather/Sat, 31 Oct 2026 12:00:00 -0500A would you rather takes a second to answer, and putting money in your own app on one side makes people picture the product while they pick, with the… https://www.todays.marketing/library/e/fresh-nintendo-miyamoto-pikmin-direct/https://www.todays.marketing/library/e/fresh-nintendo-miyamoto-pikmin-direct/Sat, 31 Oct 2026 12:00:00 -0500Fans hope every Nintendo video hides a new game, so saying up front that there is none heads off the letdown before it starts, and hearing it from the… https://www.todays.marketing/library/e/fresh-minecraft-never-give-up-diamonds/https://www.todays.marketing/library/e/fresh-minecraft-never-give-up-diamonds/Sat, 31 Oct 2026 12:00:00 -0500Almost every player has stopped digging one block short of the diamonds, so the joke needs no setup, and a never give up line over a cat that clearly… https://www.todays.marketing/library/e/fresh-marvel-wandavision-trick-or-treat/https://www.todays.marketing/library/e/fresh-marvel-wandavision-trick-or-treat/Sat, 31 Oct 2026 12:00:00 -0500A scene fans already love gets a new reason to be shared on the one day it fits, and the reply turns the nostalgia into a next step: where to watch it now. https://www.todays.marketing/library/e/fresh-coinbase-bitcoin-whitepaper-day/https://www.todays.marketing/library/e/fresh-coinbase-bitcoin-whitepaper-day/Sat, 31 Oct 2026 12:00:00 -0500Bitcoin's supply cap of 21 million is the one number holders repeat, so leading with it says the whole idea in a line, and a birthday the whole category… https://www.todays.marketing/library/e/fresh-a24-halloween-arsenal/https://www.todays.marketing/library/e/fresh-a24-halloween-arsenal/Sat, 31 Oct 2026 12:00:00 -0500A studio's films are its best content, so one theme for the day turns old stills into a new post, and each still is a quiet nudge to rewatch a film the… https://www.todays.marketing/news/semrush-drops-copilot-ai-visibility-tracking/https://www.todays.marketing/news/semrush-drops-copilot-ai-visibility-tracking/Fri, 30 Oct 2026 12:00:00 -0500Semrush told Enterprise AIO customers it will stop tracking Microsoft Copilot on November 9, 2026. https://www.todays.marketing/news/reddit-moves-to-logged-in-experience/https://www.todays.marketing/news/reddit-moves-to-logged-in-experience/Fri, 30 Oct 2026 12:00:00 -0500Reddit CEO Steve Huffman said the company will move Reddit to a primarily logged-in experience after two decades of open browsing. https://www.todays.marketing/news/google-ai-mode-ads-lower-monetization/https://www.todays.marketing/news/google-ai-mode-ads-lower-monetization/Fri, 30 Oct 2026 12:00:00 -0500On its earnings call, Google’s chief business officer Philipp Schindler said strong growth in AI Mode queries had an impact because of lower monetization… https://www.todays.marketing/news/gemini-stops-utm-parameters-cited-links/https://www.todays.marketing/news/gemini-stops-utm-parameters-cited-links/Fri, 30 Oct 2026 12:00:00 -0500Google started adding utm_source=gemini to cited links in Gemini answers in early September, then stopped around September 28. https://www.todays.marketing/news/bing-ads-in-copilot-ai-overviews/https://www.todays.marketing/news/bing-ads-in-copilot-ai-overviews/Fri, 30 Oct 2026 12:00:00 -0500Khushal Bherwani shared a screenshot on X of a sponsored result inside a Bing AI Overview powered by Copilot. https://www.todays.marketing/answers/landing-page-review/https://www.todays.marketing/answers/landing-page-review/Fri, 30 Oct 2026 12:00:00 -0500Review your landing page with 12 checks from our free grader, each shown on a real page. Then bring it to a 50 minute call and leave with it rewritten. https://www.todays.marketing/library/c/holiday-marketing-examples/https://www.todays.marketing/library/c/holiday-marketing-examples/Fri, 30 Oct 2026 12:00:00 -0500Holiday and Q4 marketing examples from 2026: Mariah Carey, Netflix, McDonald's, Prada, Xbox, A24, Marvel and Venmo, with why each worked and how to copy… https://www.todays.marketing/library/e/fresh-uber-record-my-ride-lobster/https://www.todays.marketing/library/e/fresh-uber-record-my-ride-lobster/Fri, 30 Oct 2026 12:00:00 -0500Safety features are hard to post about without sounding scary, so a ridiculous passenger gives people a reason to watch, and the app screen at the end… https://www.todays.marketing/library/e/fresh-twitch-halloween-costumes-chat/https://www.todays.marketing/library/e/fresh-twitch-halloween-costumes-chat/Fri, 30 Oct 2026 12:00:00 -0500Fans see their own picks on the brand's feed, and Who are we missing? invites everyone left out to reply with a costume, so the post keeps collecting… https://www.todays.marketing/library/e/fresh-coinbase-champions-cup/https://www.todays.marketing/library/e/fresh-coinbase-champions-cup/Fri, 30 Oct 2026 12:00:00 -0500A prize pool and a world title give people a reason to use the product more right now, and the in person spot gives winners a story worth sharing. https://www.todays.marketing/library/e/fresh-cash-app-azzis-court-dallas/https://www.todays.marketing/library/e/fresh-cash-app-azzis-court-dallas/Fri, 30 Oct 2026 12:00:00 -0500A logo on a jersey is gone after the game, but a court in a local park is something kids and fans use every day, and the flower design carries the reason… https://www.todays.marketing/library/e/fresh-airbnb-org-every-stay-donates/https://www.todays.marketing/library/e/fresh-airbnb-org-every-stay-donates/Fri, 30 Oct 2026 12:00:00 -0500Charity add ons usually ask the buyer to pay extra, so saying guests pay nothing more and hosts lose nothing removes the catch, and every booking becomes… https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/Thu, 29 Oct 2026 12:00:00 -0500Google added controls in Business Profiles that let restaurants manage third party ordering services one by one, including opting out of specific… https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/Thu, 29 Oct 2026 12:00:00 -0500Google is testing a format in AI Mode that mixes sponsored products with organic product results, under headers reading Sponsored and All products. https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/Thu, 29 Oct 2026 12:00:00 -0500Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with… https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/Thu, 29 Oct 2026 12:00:00 -0500France’s data protection authority fined two Fnac Darty companies a combined €7 million because the Fnac app kept sending browsing activity to a product… https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/Thu, 29 Oct 2026 12:00:00 -0500Comparing its launch to the most awaited game on the internet hands Wendy's a joke every gamer gets, and the date makes it a real launch instead of a meme. https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/Thu, 29 Oct 2026 12:00:00 -0500Fans waiting for the game get a new thing to talk about without a new trailer, and a single they can play right now makes the wait feel like part of the… https://www.todays.marketing/library/e/fresh-raycast-ios-keyboard/https://www.todays.marketing/library/e/fresh-raycast-ios-keyboard/Thu, 29 Oct 2026 12:00:00 -0500Every iPhone user who tried a third party keyboard knows the switching hassle, so naming it in line two tells them why this version is different before… https://www.todays.marketing/library/e/fresh-mcdonalds-pokemon-happy-meal/https://www.todays.marketing/library/e/fresh-mcdonalds-pokemon-happy-meal/Thu, 29 Oct 2026 12:00:00 -0500Collectors decide how many visits to make before the promo starts, so counting the full set and naming the date turns one meal into a plan to collect… https://www.todays.marketing/library/e/fresh-doordash-valkyries-morning-code/https://www.todays.marketing/library/e/fresh-doordash-valkyries-morning-code/Thu, 29 Oct 2026 12:00:00 -0500Announcing the deal the night before and holding the code until morning gives fans a reason to save the post and come back, so one offer gets two moments… https://www.todays.marketing/library/e/fresh-a24-clear-popcorn-bucket/https://www.todays.marketing/library/e/fresh-a24-clear-popcorn-bucket/Thu, 29 Oct 2026 12:00:00 -0500The clear bucket is the film's title made physical, so the joke lands in one look, and tying it to tickets bought through A24 turns a laugh into a reason… https://www.todays.marketing/news/publishers-ask-eu-canada-to-act-on-ai-search-summaries/https://www.todays.marketing/news/publishers-ask-eu-canada-to-act-on-ai-search-summaries/Wed, 28 Oct 2026 12:00:00 -0500Seven publisher trade groups from Europe and Canada formed a coalition on October 26, 2026. https://www.todays.marketing/news/pinterest-programmatic-deals-amazon-google-dsps/https://www.todays.marketing/news/pinterest-programmatic-deals-amazon-google-dsps/Wed, 28 Oct 2026 12:00:00 -0500Pinterest made Programmatic Deals generally available in North America, South America and Asia Pacific on October 26. https://www.todays.marketing/news/meta-pixel-on-device-conversions-november-12/https://www.todays.marketing/news/meta-pixel-on-device-conversions-november-12/Wed, 28 Oct 2026 12:00:00 -0500Meta is adding a Pixel setting called Measure conversions on customer devices, and it is already switched on for every dataset that sends events. https://www.todays.marketing/news/google-business-profile-messenger-links/https://www.todays.marketing/news/google-business-profile-messenger-links/Wed, 28 Oct 2026 12:00:00 -0500Google is emailing businesses to say it is automatically adding Facebook Messenger m.me links to their Google Business Profiles. https://www.todays.marketing/news/google-ads-apple-messages-button-test/https://www.todays.marketing/news/google-ads-apple-messages-button-test/Wed, 28 Oct 2026 12:00:00 -0500Google is testing a bright green Apple Messages button on sponsored search results, spotted by Anthony Higman on X. https://www.todays.marketing/library/e/fresh-tesla-roadster-ramp-stunt/https://www.todays.marketing/library/e/fresh-tesla-roadster-ramp-stunt/Wed, 28 Oct 2026 12:00:00 -0500One frame of white cars flying off a giant ramp on thruster trails looks impossible, and the caption What goes up must come down is a saying the image… https://www.todays.marketing/library/e/fresh-prada-drawing-prada-holiday/https://www.todays.marketing/library/e/fresh-prada-drawing-prada-holiday/Wed, 28 Oct 2026 12:00:00 -0500Drawn mice stealing the shoes turn a product shot into a small story, and the old cartoon look stands out in a feed full of glossy holiday ads. https://www.todays.marketing/library/e/fresh-pokemon-night-out-london/https://www.todays.marketing/library/e/fresh-pokemon-night-out-london/Wed, 28 Oct 2026 12:00:00 -0500Real crowd footage from night one proves the show is worth going to, and the ticket link for the next city sits right under it while the clip is fresh. https://www.todays.marketing/library/e/fresh-netflix-pride-and-prejudice-trailer/https://www.todays.marketing/library/e/fresh-netflix-pride-and-prejudice-trailer/Wed, 28 Oct 2026 12:00:00 -0500Fans who know the book decode the teaser and talk before the trailer exists, and the trailer opens on a line every reader already knows.