https://www.todays.marketing/A visual archive of B2B marketing examples, each one linked to its source.enWed, 04 Nov 2026 12:00:00 -0500 https://www.todays.marketing/news/tiktok-shop-seller-ai-guide-for-black-friday/https://www.todays.marketing/news/tiktok-shop-seller-ai-guide-for-black-friday/Wed, 04 Nov 2026 12:00:00 -0500TikTok Shop published a guide for US sellers on November 4 that groups the AI agents in Seller Center under one name, Seller AI. https://www.todays.marketing/news/server-side-gtm-full-ip-addresses-january-2027/https://www.todays.marketing/news/server-side-gtm-full-ip-addresses-january-2027/Wed, 04 Nov 2026 12:00:00 -0500Google told advertisers that starting January 11, 2027, server-side Google Tag Manager will let tags process standard network signals such as the… https://www.todays.marketing/news/openai-says-chatgpt-search-volume-one-fifth-of-google/https://www.todays.marketing/news/openai-says-chatgpt-search-volume-one-fifth-of-google/Wed, 04 Nov 2026 12:00:00 -0500OpenAI consumer product lead Adam Fry told Alex Kantrowitz that ChatGPT’s volume of search-like queries is now roughly one fifth of Google’s. https://www.todays.marketing/news/google-ai-mode-shows-up-to-four-ads/https://www.todays.marketing/news/google-ai-mode-shows-up-to-four-ads/Wed, 04 Nov 2026 12:00:00 -0500Google can now show up to four ads in a single AI Mode response, based on a screenshot Sachin Patel shared. https://www.todays.marketing/news/pmax-may-filter-brand-queries-to-search-campaigns/https://www.todays.marketing/news/pmax-may-filter-brand-queries-to-search-campaigns/Tue, 03 Nov 2026 12:00:00 -0500Google Ads added a new section to its help page on how Performance Max works with other campaigns. https://www.todays.marketing/news/newspapers-sue-brave-over-ai-answers-and-ad-blocking/https://www.todays.marketing/news/newspapers-sue-brave-over-ai-answers-and-ad-blocking/Tue, 03 Nov 2026 12:00:00 -0500The New York Times, the New York Daily News, the Chicago Tribune and the Orlando Sentinel filed two federal suits against Brave Software on November 2… https://www.todays.marketing/news/google-moves-brand-ai-overviews-to-right-column/https://www.todays.marketing/news/google-moves-brand-ai-overviews-to-right-column/Tue, 03 Nov 2026 12:00:00 -0500Google has moved AI Overviews for many brand searches into the right column of desktop results, where they appeared at the top or middle before. https://www.todays.marketing/news/google-ads-asset-scheduling-adds-day-ranges/https://www.todays.marketing/news/google-ads-asset-scheduling-adds-day-ranges/Tue, 03 Nov 2026 12:00:00 -0500Google Ads asset scheduling now lets advertisers pick day ranges such as all days, Mondays to Fridays or Saturdays to Sundays, and add more than one… https://www.todays.marketing/news/search-console-ai-report-click-data-unlikely/https://www.todays.marketing/news/search-console-ai-report-click-data-unlikely/Mon, 02 Nov 2026 12:00:00 -0500A LinkedIn post quoted a Googler saying clicks and queries data would come to the AI performance report in Google Search Console. https://www.todays.marketing/news/google-ads-reps-ai-generated-names-photos/https://www.todays.marketing/news/google-ads-reps-ai-generated-names-photos/Mon, 02 Nov 2026 12:00:00 -0500Joe Youngblood said a Google Ads contractor called him, and an hour later an email arrived from a Google Ads Strategist named Kassy Garcia. https://www.todays.marketing/news/clarity-ai-agents-hit-checkout-more-than-humans/https://www.todays.marketing/news/clarity-ai-agents-hit-checkout-more-than-humans/Mon, 02 Nov 2026 12:00:00 -0500Microsoft Clarity studied more than 5.2 million website sessions involving AI agents from OpenAI, Google and Anthropic across 230,511 sites. https://www.todays.marketing/news/chatgpt-ad-clicks-return-far-less-than-google-search/https://www.todays.marketing/news/chatgpt-ad-clicks-return-far-less-than-google-search/Mon, 02 Nov 2026 12:00:00 -0500A working paper from WU Vienna and the Frankfurt School tracked 1,898 online shops through the ChatGPT ad rollout. https://www.todays.marketing/news/x-lead-gen-ads-open-to-all-advertisers/https://www.todays.marketing/news/x-lead-gen-ads-open-to-all-advertisers/Sun, 01 Nov 2026 12:00:00 -0500X made Lead Gen Ads generally available to all advertisers worldwide on October 30, 2026, including small businesses and self serve buyers in X Ads… https://www.todays.marketing/news/google-says-ai-search-queries-run-3x-longer/https://www.todays.marketing/news/google-says-ai-search-queries-run-3x-longer/Sun, 01 Nov 2026 12:00:00 -0500On Google’s Ads Decoded podcast published October 28, Google search research lead Shivani Mohan said query length has increased 3x and one in every six… https://www.todays.marketing/news/brooks-brothers-strike-through-price-suit-continues/https://www.todays.marketing/news/brooks-brothers-strike-through-price-suit-continues/Sun, 01 Nov 2026 12:00:00 -0500A federal judge in California ruled on October 22, 2026 that terms links in the Brooks Brothers site footer and beside its checkout sign-up boxes did not… https://www.todays.marketing/answers/x-lead-gen-ads/https://www.todays.marketing/answers/x-lead-gen-ads/Sun, 01 Nov 2026 12:00:00 -0500X Lead Gen Ads put a short form inside an ad on X. Since Oct 30, 2026 every advertiser can run them. https://www.todays.marketing/answers/how-to-hire-a-marketing-consultant-for-a-startup/https://www.todays.marketing/answers/how-to-hire-a-marketing-consultant-for-a-startup/Sun, 01 Nov 2026 12:00:00 -0500Compare a working call, a freelance copywriter, a positioning sprint, an agency and a fractional CMO: what each one fixes, and what to ask before you pay. https://www.todays.marketing/library/c/best-marketing-november-2026/https://www.todays.marketing/library/c/best-marketing-november-2026/Sun, 01 Nov 2026 12:00:00 -0500The best marketing campaigns and posts of November 2026, ranked by likes and updated through the month. Each example comes with the steps to copy it. https://www.todays.marketing/library/e/fresh-nintendo-pikmin-icons-points/https://www.todays.marketing/library/e/fresh-nintendo-pikmin-icons-points/Sun, 01 Nov 2026 12:00:00 -0500Points people already hold feel free to spend, a closing date makes them act now, and a weekly refresh gives them a reason to come back every week until… https://www.todays.marketing/library/e/fresh-netflix-mariah-halloween-ends/https://www.todays.marketing/library/e/fresh-netflix-mariah-halloween-ends/Sun, 01 Nov 2026 12:00:00 -0500Everyone already knows the Nov 1 Mariah joke, so the line needs no setup, and posting it hours before midnight put Netflix first in line while fans were… https://www.todays.marketing/library/e/fresh-mariah-carey-sol-de-janeiro-its-time/https://www.todays.marketing/library/e/fresh-mariah-carey-sol-de-janeiro-its-time/Sun, 01 Nov 2026 12:00:00 -0500Mariah Carey posted her yearly Christmas video on Nov 1, 2026 tagged #SoldeJaneiroPartner, with a Sol de Janeiro bag under the tree. https://www.todays.marketing/news/reddit-blames-google-ai-mode-for-traffic-drop/https://www.todays.marketing/news/reddit-blames-google-ai-mode-for-traffic-drop/Sat, 31 Oct 2026 12:00:00 -0500Reddit warned its 130 million daily active uniques could fall by a low double digit percentage in the fourth quarter. https://www.todays.marketing/news/one-robots-txt-rule-opts-out-of-ai-training/https://www.todays.marketing/news/one-robots-txt-rule-opts-out-of-ai-training/Sat, 31 Oct 2026 12:00:00 -0500Google, Microsoft and OpenAI said on October 30, 2026 they will honor one robots.txt policy token, User-Agent: __usage_ai-training, that tells every… https://www.todays.marketing/news/google-business-profile-ai-messaging-expands/https://www.todays.marketing/news/google-business-profile-ai-messaging-expands/Sat, 31 Oct 2026 12:00:00 -0500Google appears to be opening its Business Profile AI powered messaging to more businesses, letting customers text a business from Search and Maps in… https://www.todays.marketing/news/chatgpt-ads-wider-ad-unit-multi-image-open-beta/https://www.todays.marketing/news/chatgpt-ads-wider-ad-unit-multi-image-open-beta/Sat, 31 Oct 2026 12:00:00 -0500OpenAI told advertisers in its weekly email that ChatGPT Ads is rolling out a wider standard ad card that uses more of the conversation width on desktop. https://www.todays.marketing/news/ai-overviews-citation-ctr-opt-out-study/https://www.todays.marketing/news/ai-overviews-citation-ctr-opt-out-study/Sat, 31 Oct 2026 12:00:00 -0500Cyrus Shepard used Google’s generative AI opt out to remove a site from AI Overviews and AI Mode and compared clicks before and after. https://www.todays.marketing/library/e/fresh-venmo-1031-would-you-rather/https://www.todays.marketing/library/e/fresh-venmo-1031-would-you-rather/Sat, 31 Oct 2026 12:00:00 -0500A would you rather takes a second to answer, and putting money in your own app on one side makes people picture the product while they pick, with the… https://www.todays.marketing/library/e/fresh-nintendo-miyamoto-pikmin-direct/https://www.todays.marketing/library/e/fresh-nintendo-miyamoto-pikmin-direct/Sat, 31 Oct 2026 12:00:00 -0500Fans hope every Nintendo video hides a new game, so saying up front that there is none heads off the letdown before it starts, and hearing it from the… https://www.todays.marketing/library/e/fresh-minecraft-never-give-up-diamonds/https://www.todays.marketing/library/e/fresh-minecraft-never-give-up-diamonds/Sat, 31 Oct 2026 12:00:00 -0500Almost every player has stopped digging one block short of the diamonds, so the joke needs no setup, and a never give up line over a cat that clearly… https://www.todays.marketing/library/e/fresh-marvel-wandavision-trick-or-treat/https://www.todays.marketing/library/e/fresh-marvel-wandavision-trick-or-treat/Sat, 31 Oct 2026 12:00:00 -0500A scene fans already love gets a new reason to be shared on the one day it fits, and the reply turns the nostalgia into a next step: where to watch it now. https://www.todays.marketing/library/e/fresh-coinbase-bitcoin-whitepaper-day/https://www.todays.marketing/library/e/fresh-coinbase-bitcoin-whitepaper-day/Sat, 31 Oct 2026 12:00:00 -0500Bitcoin's supply cap of 21 million is the one number holders repeat, so leading with it says the whole idea in a line, and a birthday the whole category… https://www.todays.marketing/library/e/fresh-a24-halloween-arsenal/https://www.todays.marketing/library/e/fresh-a24-halloween-arsenal/Sat, 31 Oct 2026 12:00:00 -0500A studio's films are its best content, so one theme for the day turns old stills into a new post, and each still is a quiet nudge to rewatch a film the… https://www.todays.marketing/news/semrush-drops-copilot-ai-visibility-tracking/https://www.todays.marketing/news/semrush-drops-copilot-ai-visibility-tracking/Fri, 30 Oct 2026 12:00:00 -0500Semrush told Enterprise AIO customers it will stop tracking Microsoft Copilot on November 9, 2026. https://www.todays.marketing/news/reddit-moves-to-logged-in-experience/https://www.todays.marketing/news/reddit-moves-to-logged-in-experience/Fri, 30 Oct 2026 12:00:00 -0500Reddit CEO Steve Huffman said the company will move Reddit to a primarily logged-in experience after two decades of open browsing. https://www.todays.marketing/news/google-ai-mode-ads-lower-monetization/https://www.todays.marketing/news/google-ai-mode-ads-lower-monetization/Fri, 30 Oct 2026 12:00:00 -0500On its earnings call, Google’s chief business officer Philipp Schindler said strong growth in AI Mode queries had an impact because of lower monetization… https://www.todays.marketing/news/gemini-stops-utm-parameters-cited-links/https://www.todays.marketing/news/gemini-stops-utm-parameters-cited-links/Fri, 30 Oct 2026 12:00:00 -0500Google started adding utm_source=gemini to cited links in Gemini answers in early September, then stopped around September 28. https://www.todays.marketing/news/bing-ads-in-copilot-ai-overviews/https://www.todays.marketing/news/bing-ads-in-copilot-ai-overviews/Fri, 30 Oct 2026 12:00:00 -0500Khushal Bherwani shared a screenshot on X of a sponsored result inside a Bing AI Overview powered by Copilot. https://www.todays.marketing/answers/landing-page-review/https://www.todays.marketing/answers/landing-page-review/Fri, 30 Oct 2026 12:00:00 -0500Review your landing page with 12 checks from our free grader, each shown on a real page. Then bring it to a 50 minute call and leave with it rewritten. https://www.todays.marketing/library/c/holiday-marketing-examples/https://www.todays.marketing/library/c/holiday-marketing-examples/Fri, 30 Oct 2026 12:00:00 -0500Holiday and Q4 marketing examples from 2026: Mariah Carey, Netflix, McDonald's, Prada, Xbox, A24, Marvel and Venmo, with why each worked and how to copy… https://www.todays.marketing/library/e/fresh-uber-record-my-ride-lobster/https://www.todays.marketing/library/e/fresh-uber-record-my-ride-lobster/Fri, 30 Oct 2026 12:00:00 -0500Safety features are hard to post about without sounding scary, so a ridiculous passenger gives people a reason to watch, and the app screen at the end… https://www.todays.marketing/library/e/fresh-twitch-halloween-costumes-chat/https://www.todays.marketing/library/e/fresh-twitch-halloween-costumes-chat/Fri, 30 Oct 2026 12:00:00 -0500Fans see their own picks on the brand's feed, and Who are we missing? invites everyone left out to reply with a costume, so the post keeps collecting… https://www.todays.marketing/library/e/fresh-coinbase-champions-cup/https://www.todays.marketing/library/e/fresh-coinbase-champions-cup/Fri, 30 Oct 2026 12:00:00 -0500A prize pool and a world title give people a reason to use the product more right now, and the in person spot gives winners a story worth sharing. https://www.todays.marketing/library/e/fresh-cash-app-azzis-court-dallas/https://www.todays.marketing/library/e/fresh-cash-app-azzis-court-dallas/Fri, 30 Oct 2026 12:00:00 -0500A logo on a jersey is gone after the game, but a court in a local park is something kids and fans use every day, and the flower design carries the reason… https://www.todays.marketing/library/e/fresh-airbnb-org-every-stay-donates/https://www.todays.marketing/library/e/fresh-airbnb-org-every-stay-donates/Fri, 30 Oct 2026 12:00:00 -0500Charity add ons usually ask the buyer to pay extra, so saying guests pay nothing more and hosts lose nothing removes the catch, and every booking becomes… https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/Thu, 29 Oct 2026 12:00:00 -0500Google added controls in Business Profiles that let restaurants manage third party ordering services one by one, including opting out of specific… https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/Thu, 29 Oct 2026 12:00:00 -0500Google is testing a format in AI Mode that mixes sponsored products with organic product results, under headers reading Sponsored and All products. https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/Thu, 29 Oct 2026 12:00:00 -0500Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with… https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/Thu, 29 Oct 2026 12:00:00 -0500France’s data protection authority fined two Fnac Darty companies a combined €7 million because the Fnac app kept sending browsing activity to a product… https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/Thu, 29 Oct 2026 12:00:00 -0500Comparing its launch to the most awaited game on the internet hands Wendy's a joke every gamer gets, and the date makes it a real launch instead of a meme. https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/Thu, 29 Oct 2026 12:00:00 -0500Fans waiting for the game get a new thing to talk about without a new trailer, and a single they can play right now makes the wait feel like part of the…