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<item><title>Google Business Profiles let restaurants turn off third</title><link>https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Google added controls in Business Profiles that let restaurants manage third party ordering services one by one, including opting out of specific…</description></item>
<item><title>Google tests Shopping ads inside organic product carousels</title><link>https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Google is testing a format in AI Mode that mixes sponsored products with organic product results, under headers reading Sponsored and All products.</description></item>
<item><title>Google takes AI Mode ads to 10 more countries and adds</title><link>https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with…</description></item>
<item><title>CNIL fines Fnac 7 million euros for app tracking after</title><link>https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/</link><guid isPermaLink="true">https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>France’s data protection authority fined two Fnac Darty companies a combined €7 million because the Fnac app kept sending browsing activity to a product…</description></item>
<item><title>Ride the launch everyone is waiting for</title><link>https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Comparing its launch to the most awaited game on the internet hands Wendy&#x27;s a joke every gamer gets, and the date makes it a real launch instead of a meme.</description></item>
<item><title>Announce the soundtrack as its own news</title><link>https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Fans waiting for the game get a new thing to talk about without a new trailer, and a single they can play right now makes the wait feel like part of the…</description></item>
<item><title>Lead with the hassle your update removes</title><link>https://www.todays.marketing/library/e/fresh-raycast-ios-keyboard/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-raycast-ios-keyboard/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Every iPhone user who tried a third party keyboard knows the switching hassle, so naming it in line two tells them why this version is different before…</description></item>
<item><title>Show collectors the full set before launch</title><link>https://www.todays.marketing/library/e/fresh-mcdonalds-pokemon-happy-meal/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-mcdonalds-pokemon-happy-meal/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Collectors decide how many visits to make before the promo starts, so counting the full set and naming the date turns one meal into a plan to collect…</description></item>
<item><title>Make fans come back for the code</title><link>https://www.todays.marketing/library/e/fresh-doordash-valkyries-morning-code/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-doordash-valkyries-morning-code/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>Announcing the deal the night before and holding the code until morning gives fans a reason to save the post and come back, so one offer gets two moments…</description></item>
<item><title>Make the merch act out the title</title><link>https://www.todays.marketing/library/e/fresh-a24-clear-popcorn-bucket/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-a24-clear-popcorn-bucket/</guid><pubDate>Thu, 29 Oct 2026 12:00:00 -0500</pubDate><description>The clear bucket is the film&#x27;s title made physical, so the joke lands in one look, and tying it to tickets bought through A24 turns a laugh into a reason…</description></item>
<item><title>Publisher groups ask the EU and Canada to act on AI search</title><link>https://www.todays.marketing/news/publishers-ask-eu-canada-to-act-on-ai-search-summaries/</link><guid isPermaLink="true">https://www.todays.marketing/news/publishers-ask-eu-canada-to-act-on-ai-search-summaries/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Seven publisher trade groups from Europe and Canada formed a coalition on October 26, 2026.</description></item>
<item><title>Pinterest ads are now buyable through Amazon and Google DSPs</title><link>https://www.todays.marketing/news/pinterest-programmatic-deals-amazon-google-dsps/</link><guid isPermaLink="true">https://www.todays.marketing/news/pinterest-programmatic-deals-amazon-google-dsps/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Pinterest made Programmatic Deals generally available in North America, South America and Asia Pacific on October 26.</description></item>
<item><title>Meta Pixel starts counting conversions on customer devices</title><link>https://www.todays.marketing/news/meta-pixel-on-device-conversions-november-12/</link><guid isPermaLink="true">https://www.todays.marketing/news/meta-pixel-on-device-conversions-november-12/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Meta is adding a Pixel setting called Measure conversions on customer devices, and it is already switched on for every dataset that sends events.</description></item>
<item><title>Google adds Facebook Messenger links to Business Profiles</title><link>https://www.todays.marketing/news/google-business-profile-messenger-links/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-business-profile-messenger-links/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Google is emailing businesses to say it is automatically adding Facebook Messenger m.me links to their Google Business Profiles.</description></item>
<item><title>Google Ads tests an Apple Messages button on search ads</title><link>https://www.todays.marketing/news/google-ads-apple-messages-button-test/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-ads-apple-messages-button-test/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Google is testing a bright green Apple Messages button on sponsored search results, spotted by Anthony Higman on X.</description></item>
<item><title>Show the product doing what looks impossible</title><link>https://www.todays.marketing/library/e/fresh-tesla-roadster-ramp-stunt/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-tesla-roadster-ramp-stunt/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>One frame of white cars flying off a giant ramp on thruster trails looks impossible, and the caption What goes up must come down is a saying the image…</description></item>
<item><title>Mix live action with hand drawn animation</title><link>https://www.todays.marketing/library/e/fresh-prada-drawing-prada-holiday/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-prada-drawing-prada-holiday/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Drawn mice stealing the shoes turn a product shot into a small story, and the old cartoon look stands out in a feed full of glossy holiday ads.</description></item>
<item><title>Sell the next show with clips from the first</title><link>https://www.todays.marketing/library/e/fresh-pokemon-night-out-london/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-pokemon-night-out-london/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Real crowd footage from night one proves the show is worth going to, and the ticket link for the next city sits right under it while the clip is fresh.</description></item>
<item><title>Tease the trailer a day before it drops</title><link>https://www.todays.marketing/library/e/fresh-netflix-pride-and-prejudice-trailer/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-netflix-pride-and-prejudice-trailer/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Fans who know the book decode the teaser and talk before the trailer exists, and the trailer opens on a line every reader already knows.</description></item>
<item><title>Wrap the new menu like a gift</title><link>https://www.todays.marketing/library/e/fresh-mcdonalds-holiday-drinks-11-3/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-mcdonalds-holiday-drinks-11-3/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>The torn paper makes the launch feel like a present, and a date plus three names tells people exactly what to order and when.</description></item>
<item><title>Put your product in the winner photo</title><link>https://www.todays.marketing/library/e/fresh-louis-vuitton-ballon-dor-trunks/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-louis-vuitton-ballon-dor-trunks/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Fans share the winner photos anyway, and the trunk sits in the frame next to the trophy, so the sponsorship travels with the news.</description></item>
<item><title>Cast your mascot as the movie villain</title><link>https://www.todays.marketing/library/e/fresh-jack-in-the-box-avengers-doomsday/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-jack-in-the-box-avengers-doomsday/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Putting the mascot in the villain role makes the tie in feel like a scene from the film, and the reply hands the launch date to everyone asking when.</description></item>
<item><title>Show fans the crossover they already wanted</title><link>https://www.todays.marketing/library/e/fresh-fortnite-treasure-hunters-trailer/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-fortnite-treasure-hunters-trailer/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>The key art puts One Piece heroes like Luffy next to Fortnite characters, a crossover fans recognize in one frame, and Tempting, isn&#x27;t it? speaks to fans…</description></item>
<item><title>Open the launch video on the problem</title><link>https://www.todays.marketing/library/e/fresh-dillongoo-flattice-blender-addon/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-dillongoo-flattice-blender-addon/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Every 3D anime artist has seen the problem, so the first seconds earn the watch, and the one click demo proves it is easy before the store link.</description></item>
<item><title>Give fans a profile picture from the show</title><link>https://www.todays.marketing/library/e/fresh-crunchyroll-firefly-wedding-avatars/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-crunchyroll-firefly-wedding-avatars/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>An avatar is a small thing every fan can claim, and the question turns picking one into a reply. To copy it, make a free in app item from your content.</description></item>
<item><title>List every reason to visit your booth</title><link>https://www.todays.marketing/library/e/fresh-capcom-twitchcon-san-diego/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-capcom-twitchcon-san-diego/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Each line gives a different fan a reason to come, and dates on the meetup and the panel turn a booth into a schedule people can plan around.</description></item>
<item><title>Tell each buyer which device is for their room</title><link>https://www.todays.marketing/library/e/fresh-amazon-echo-five-new-devices/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-amazon-echo-five-new-devices/</guid><pubDate>Wed, 28 Oct 2026 12:00:00 -0500</pubDate><description>Five products in one post read like a menu, so each buyer finds the device for their room without opening a page.</description></item>
<item><title>YouTube adds AliExpress products to its Shopping affiliate</title><link>https://www.todays.marketing/news/youtube-shopping-affiliate-aliexpress/</link><guid isPermaLink="true">https://www.todays.marketing/news/youtube-shopping-affiliate-aliexpress/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>YouTube is expanding its Shopping affiliate program through a partnership with AliExpress, after adding Amazon product links earlier.</description></item>
<item><title>Smart Bidding Exploration comes to Performance Max and</title><link>https://www.todays.marketing/news/smart-bidding-exploration-performance-max-shopping/</link><guid isPermaLink="true">https://www.todays.marketing/news/smart-bidding-exploration-performance-max-shopping/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Google Ads expanded Smart Bidding Exploration from Search to Performance Max and Shopping campaigns.</description></item>
<item><title>Salesforce agrees to buy Braze</title><link>https://www.todays.marketing/news/salesforce-to-acquire-braze/</link><guid isPermaLink="true">https://www.todays.marketing/news/salesforce-to-acquire-braze/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Salesforce signed a definitive agreement to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value.</description></item>
<item><title>Reddit adds a campaign planner and an optimization score to</title><link>https://www.todays.marketing/news/reddit-campaign-planner-optimization-score/</link><guid isPermaLink="true">https://www.todays.marketing/news/reddit-campaign-planner-optimization-score/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Reddit added three tools to Ads Manager on October 20: a campaign planner that forecasts reach, impressions and costs, an optimization score from 0 to…</description></item>
<item><title>Performance Max adds landing page images and sourced videos</title><link>https://www.todays.marketing/news/performance-max-landing-page-images-sourced-videos/</link><guid isPermaLink="true">https://www.todays.marketing/news/performance-max-landing-page-images-sourced-videos/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Google Ads added two options to Performance Max asset optimization: Landing page images, which uses images from your website, and Sourced videos, which…</description></item>
<item><title>Meta now lets you pick an audience for each ad creative</title><link>https://www.todays.marketing/news/meta-audience-per-ad-creative/</link><guid isPermaLink="true">https://www.todays.marketing/news/meta-audience-per-ad-creative/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Meta launched a setting on October 19 that lets advertisers choose an age range and gender for each creative inside one ad set.</description></item>
<item><title>LinkedIn CTV ads are now available in Display and Video 360</title><link>https://www.todays.marketing/news/linkedin-ctv-ads-display-video-360/</link><guid isPermaLink="true">https://www.todays.marketing/news/linkedin-ctv-ads-display-video-360/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>LinkedIn expanded programmatic buying for its Connected TV ads through Google’s Display &amp; Video 360.</description></item>
<item><title>Google says Googlebot must follow redirects to reach your</title><link>https://www.todays.marketing/news/googlebot-favicon-redirects/</link><guid isPermaLink="true">https://www.todays.marketing/news/googlebot-favicon-redirects/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Google updated its favicon documentation to say Googlebot must be able to crawl the home page and follow any redirects to the page where the favicon is…</description></item>
<item><title>Google rankings swing again with no confirmed update</title><link>https://www.todays.marketing/news/google-ranking-volatility-october-27/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-ranking-volatility-october-27/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Search Engine Roundtable reported a larger spike in Google ranking volatility and SEO chatter on October 27, after unconfirmed swings on October 16…</description></item>
<item><title>Google tests ads in AI Mode for people who connect their</title><link>https://www.todays.marketing/news/google-ads-in-ai-mode-personal-intelligence/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-ads-in-ai-mode-personal-intelligence/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Google confirmed it is testing ads in AI Mode for users who connect their apps through Personal Intelligence.</description></item>
<item><title>Google explains the AI review summaries inside Search ads</title><link>https://www.todays.marketing/news/google-ads-ai-review-summaries/</link><guid isPermaLink="true">https://www.todays.marketing/news/google-ads-ai-review-summaries/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Google published a help document on review summaries, the AI summaries of online reviews shown as part of Search ads.</description></item>
<item><title>EU governments list six cookie purposes that would need no</title><link>https://www.todays.marketing/news/eu-council-cookie-purposes-without-consent/</link><guid isPermaLink="true">https://www.todays.marketing/news/eu-council-cookie-purposes-without-consent/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>EU ambassadors agreed a negotiating position on October 21 that rewrites Article 5(3) of the ePrivacy Directive inside the Digital Omnibus.</description></item>
<item><title>ChatGPT ads test a Learn more link and appear through</title><link>https://www.todays.marketing/news/chatgpt-ads-learn-more-link-amazon-dsp/</link><guid isPermaLink="true">https://www.todays.marketing/news/chatgpt-ads-learn-more-link-amazon-dsp/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Search Engine Roundtable reports that certain ChatGPT ad units now show a dotted, underlined Learn more link with an arrow.</description></item>
<item><title>ChatGPT Ads turns on creative enhancements by default on</title><link>https://www.todays.marketing/news/chatgpt-ads-creative-enhancements-default/</link><guid isPermaLink="true">https://www.todays.marketing/news/chatgpt-ads-creative-enhancements-default/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>OpenAI told advertisers it will enable creative enhancements for new and existing self serve ChatGPT campaigns on October 30, 2026.</description></item>
<item><title>StreetText Integrations: Follow Up Boss, Zapier, API</title><link>https://www.todays.marketing/answers/streettext-integrations/</link><guid isPermaLink="true">https://www.todays.marketing/answers/streettext-integrations/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>StreetText lists six integration partners: Meta Advertising, Follow Up Boss, Zapier, SmartAlto, Homebot and iList.</description></item>
<item><title>Event marketing examples from tech and brand events</title><link>https://www.todays.marketing/guides/event-marketing-examples/</link><guid isPermaLink="true">https://www.todays.marketing/guides/event-marketing-examples/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>These 22 event marketing examples show how brands promote conferences, launches and live moments, from Figma Config and Slush to the Ballon d&#x27;Or.</description></item>
<item><title>Stage your product in the season fans live in</title><link>https://www.todays.marketing/library/e/fresh-xbox-fall-dashboard/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-xbox-fall-dashboard/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>It reads like a fan&#x27;s living room, not an ad, so people share it as a mood, and the lineup of big fall games sits right on the screen.</description></item>
<item><title>Sell the new product by cutting a tool</title><link>https://www.todays.marketing/library/e/fresh-supabase-compute-alpha/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-supabase-compute-alpha/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Naming the second platform people already run makes the pain clear, and next to your data in Postgres is the reason to switch.</description></item>
<item><title>Show the command your users will type</title><link>https://www.todays.marketing/library/e/fresh-stripe-pay-cli/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-stripe-pay-cli/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Developers see the whole product in one command, and the handle in the command shows how you find who to pay.</description></item>
<item><title>Give each product one job in a star shoot</title><link>https://www.todays.marketing/library/e/fresh-samsung-jhope-fold8-buds-on/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-samsung-jhope-fold8-buds-on/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Fans share the photos for j-hope, and One for the view, one for the vibe gives each product a single job, so the reach also teaches what the phone and…</description></item>
<item><title>Open a game launch with the beat drop</title><link>https://www.todays.marketing/library/e/fresh-nintendo-one-piece-grand-gourmet/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-nintendo-one-piece-grand-gourmet/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>The short rhyme matches the trailer&#x27;s music, a pun on the cooking theme gives fans the hook, and the platform plus link make it easy to buy now.</description></item>
<item><title>Put the date time and length in the teaser</title><link>https://www.todays.marketing/library/e/fresh-nintendo-indie-world-oct-28/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-nintendo-indie-world-oct-28/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>Date, time zones and run time answer what viewers need to plan, and leaving the lineup out sends fans to the replies to guess which games will appear.</description></item>
<item><title>Turn the big plot moment into the poster</title><link>https://www.todays.marketing/library/e/fresh-netflix-nobody-wants-this-s3/</link><guid isPermaLink="true">https://www.todays.marketing/library/e/fresh-netflix-nobody-wants-this-s3/</guid><pubDate>Tue, 27 Oct 2026 12:00:00 -0500</pubDate><description>The poster gives away the moment fans waited for, She said yes, so the question becomes how it happens rather than whether it does.</description></item>
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