https://www.todays.marketing/A visual archive of B2B marketing examples, each one linked to its source.enSat, 14 Nov 2026 12:00:00 -0500 https://www.todays.marketing/news/microsoft-365-outage-hits-outlook-ad-spend/https://www.todays.marketing/news/microsoft-365-outage-hits-outlook-ad-spend/Sat, 14 Nov 2026 12:00:00 -0500A multi-region Microsoft 365 outage that started on November 12 disrupted Exchange Online for more than 24 hours. https://www.todays.marketing/news/merchant-center-deal-ends-badge-official/https://www.todays.marketing/news/merchant-center-deal-ends-badge-official/Sat, 14 Nov 2026 12:00:00 -0500Google dropped the experimental label from the Deal Ends annotation for Product Listing Ads in Merchant Center. https://www.todays.marketing/news/google-tests-removing-ai-mode-tab/https://www.todays.marketing/news/google-tests-removing-ai-mode-tab/Sat, 14 Nov 2026 12:00:00 -0500Google is testing the removal of AI Mode from the search tab bar and the removal of the Ask anything follow-up box inside AI Overviews. https://www.todays.marketing/news/google-doc-identify-search-traffic-referer/https://www.todays.marketing/news/google-doc-identify-search-traffic-referer/Sat, 14 Nov 2026 12:00:00 -0500Google published a new help document called Identify Google Search traffic in your web analytics or server logs. https://www.todays.marketing/news/google-ads-conversion-lift-setup-rules/https://www.todays.marketing/news/google-ads-conversion-lift-setup-rules/Sat, 14 Nov 2026 12:00:00 -0500Google Ads updated its Conversion Lift help documentation with more detailed technical requirements for incrementality studies. https://www.todays.marketing/answers/should-i-extend-my-black-friday-sale-to-cyber-monday/https://www.todays.marketing/answers/should-i-extend-my-black-friday-sale-to-cyber-monday/Sat, 14 Nov 2026 12:00:00 -0500Extend a Black Friday sale only if you said so from the start or Monday gets its own offer. A quiet extension of a final deadline costs trust. https://www.todays.marketing/answers/how-to-write-black-friday-ad-copy/https://www.todays.marketing/answers/how-to-write-black-friday-ad-copy/Sat, 14 Nov 2026 12:00:00 -0500Put the offer as a number, the end date and what starting takes in the ad, then make the sale page repeat all three. https://www.todays.marketing/answers/how-to-write-a-black-friday-email/https://www.todays.marketing/answers/how-to-write-a-black-friday-email/Sat, 14 Nov 2026 12:00:00 -0500Put the offer and the end date in the subject, keep one offer and one button, and send three emails: open, reminder, last day. https://www.todays.marketing/answers/how-big-should-my-black-friday-discount-be/https://www.todays.marketing/answers/how-big-should-my-black-friday-discount-be/Sat, 14 Nov 2026 12:00:00 -0500Pick a discount you can live with for as long as it lasts, put it on the yearly plan and say who gets it. https://www.todays.marketing/library/e/fresh-wendys-outlook-frozen-venn/https://www.todays.marketing/library/e/fresh-wendys-outlook-frozen-venn/Sat, 14 Nov 2026 12:00:00 -0500The joke needs no setup. People were stuck with a frozen inbox, and frozen beef is the jab Wendy's keeps aiming at McDonald's, so one shared word ties… https://www.todays.marketing/library/e/fresh-tesla-holiday-collection/https://www.todays.marketing/library/e/fresh-tesla-holiday-collection/Sat, 14 Nov 2026 12:00:00 -0500Gifts named in the brand's own words, like Dog Mode, read as inside jokes for owners, and the pet on screen makes the collection feel warm instead of… https://www.todays.marketing/library/e/fresh-spotify-never-shut-up-album/https://www.todays.marketing/library/e/fresh-spotify-never-shut-up-album/Sat, 14 Nov 2026 12:00:00 -0500Everyone has an artist they push on their friends, so the blank asks for an answer people want to give. https://www.todays.marketing/library/e/fresh-resend-go-rebuild/https://www.todays.marketing/library/e/fresh-resend-go-rebuild/Sat, 14 Nov 2026 12:00:00 -0500Developers trust numbers more than adjectives. The effort, the time and the result in two lines tell buyers the team is careful with the API they depend… https://www.todays.marketing/library/e/fresh-raycast-calculator-weather/https://www.todays.marketing/library/e/fresh-raycast-calculator-weather/Sat, 14 Nov 2026 12:00:00 -0500A feature list asks people to imagine the use. A query in quotes shows the use in one line and gives readers something to try in five seconds. https://www.todays.marketing/library/e/fresh-netflix-the-body-title-cards/https://www.todays.marketing/library/e/fresh-netflix-the-body-title-cards/Sat, 14 Nov 2026 12:00:00 -0500Fans already stop on striking design, so putting every card in one clip gives them something to save and share with no spoilers. https://www.todays.marketing/library/e/fresh-duolingo-sokovian-lessons/https://www.todays.marketing/library/e/fresh-duolingo-sokovian-lessons/Sat, 14 Nov 2026 12:00:00 -0500Fans see their show inside an app they open every day, so each image lands as an inside joke, and comment for lessons turns the laugh into a reply. https://www.todays.marketing/library/e/fresh-coinbase-penny-book/https://www.todays.marketing/library/e/fresh-coinbase-penny-book/Sat, 14 Nov 2026 12:00:00 -0500The penny anniversary gave a crypto app a timely reason to say money is changing, and a printed book with a bonus inside gave people a reason to act fast. https://www.todays.marketing/library/e/fresh-claude-meetings/https://www.todays.marketing/library/e/fresh-claude-meetings/Sat, 14 Nov 2026 12:00:00 -0500Everyone has sat in a call where nobody wrote anything down. Showing the board fill up while people talk proves the promise in one frame, with no feature… https://www.todays.marketing/news/search-console-ai-report-bug-november-9-11/https://www.todays.marketing/news/search-console-ai-report-bug-november-9-11/Fri, 13 Nov 2026 12:00:00 -0500Google confirmed a logging error that caused a decrease in impressions in the Search Console Generative AI performance report for data from November 9 to… https://www.todays.marketing/news/merchant-center-promotion-titles-ban-dates/https://www.todays.marketing/news/merchant-center-promotion-titles-ban-dates/Fri, 13 Nov 2026 12:00:00 -0500Google updated the Merchant Center editorial requirements for promotions to say titles must not include redemption dates in any format. https://www.todays.marketing/news/google-search-gemini-4-hydrogen-all-users/https://www.todays.marketing/news/google-search-gemini-4-hydrogen-all-users/Fri, 13 Nov 2026 12:00:00 -0500Google said Gemini 4 Hydrogen is now available globally in Google Search for all users. https://www.todays.marketing/news/google-ads-invalid-traffic-overview-card/https://www.todays.marketing/news/google-ads-invalid-traffic-overview-card/Fri, 13 Nov 2026 12:00:00 -0500Google is rolling out an Invalid Traffic Overview Card in Google Ads that shows both the amount advertisers saved from invalid traffic and the credits… https://www.todays.marketing/news/chatgpt-product-ads-regional-targeting/https://www.todays.marketing/news/chatgpt-product-ads-regional-targeting/Fri, 13 Nov 2026 12:00:00 -0500OpenAI’s weekly ChatGPT Ads update email said product feed campaigns can now target specific regions or markets within a country through the location… https://www.todays.marketing/answers/black-friday-landing-page/https://www.todays.marketing/answers/black-friday-landing-page/Fri, 13 Nov 2026 12:00:00 -0500What a Black Friday landing page needs in the first screen: the offer, the price, the end date and one button. https://www.todays.marketing/news/yahoo-scout-exits-beta-pivot-search/https://www.todays.marketing/news/yahoo-scout-exits-beta-pivot-search/Thu, 12 Nov 2026 12:00:00 -0500Yahoo announced on November 10 that Yahoo Scout is out of beta after delivering more than 3 billion answers since its Q1 2026 launch. https://www.todays.marketing/news/google-ai-overview-source-icons-move-to-bottom/https://www.todays.marketing/news/google-ai-overview-source-icons-move-to-bottom/Thu, 12 Nov 2026 12:00:00 -0500Google is testing a version of AI Overviews that places the citation and source icons at the very bottom of the answer instead of the top. https://www.todays.marketing/news/google-ai-overview-definitions-expanded/https://www.todays.marketing/news/google-ai-overview-definitions-expanded/Thu, 12 Nov 2026 12:00:00 -0500Google now shows AI Overviews fully expanded by default on definition searches, so searchers no longer need to click Show more. https://www.todays.marketing/news/google-ads-bans-ai-public-figure-impersonation/https://www.todays.marketing/news/google-ads-bans-ai-public-figure-impersonation/Thu, 12 Nov 2026 12:00:00 -0500Google updated its Unacceptable Business Practices policy to say ads that impersonate public figures using AI are not allowed, even if they disclose that… https://www.todays.marketing/answers/why-do-visitors-leave-my-landing-page/https://www.todays.marketing/answers/why-do-visitors-leave-my-landing-page/Thu, 12 Nov 2026 12:00:00 -0500People leave a landing page fast when the first screen does not match the click, does not say what you sell, or asks too much. https://www.todays.marketing/answers/why-do-my-ads-get-clicks-but-no-conversions/https://www.todays.marketing/answers/why-do-my-ads-get-clicks-but-no-conversions/Thu, 12 Nov 2026 12:00:00 -0500When ads get clicks but no sales, the page usually breaks the promise the ad made. https://www.todays.marketing/answers/how-to-get-cited-in-google-ai-overviews/https://www.todays.marketing/answers/how-to-get-cited-in-google-ai-overviews/Thu, 12 Nov 2026 12:00:00 -0500Google says there is no special trick for AI Overviews. What it does require, what changed this week with definitions and source icons, and six moves to… https://www.todays.marketing/news/reddit-reviews-ai-product-pages/https://www.todays.marketing/news/reddit-reviews-ai-product-pages/Wed, 11 Nov 2026 12:00:00 -0500Reddit started testing Reddit Reviews on November 10, which organizes product conversations from across Reddit into review pages with a summary, a… https://www.todays.marketing/news/google-serpapi-lawsuit-dismissed-again/https://www.todays.marketing/news/google-serpapi-lawsuit-dismissed-again/Wed, 11 Nov 2026 12:00:00 -0500A federal judge granted SerpApi’s motion to dismiss Google’s amended complaint, which claimed SerpApi bypassed Google’s anti-scraping system in violation… https://www.todays.marketing/news/google-november-2026-core-update/https://www.todays.marketing/news/google-november-2026-core-update/Wed, 11 Nov 2026 12:00:00 -0500Google released the November 2026 core update on November 10 at 1:07 pm ET, and its Search Status Dashboard says the rollout applies globally to all… https://www.todays.marketing/news/google-ads-customer-journey-insights-pilot/https://www.todays.marketing/news/google-ads-customer-journey-insights-pilot/Wed, 11 Nov 2026 12:00:00 -0500Google Ads posted a help document for Customer Journey Insights, a pilot reporting card on the Overview page for eligible advertisers. https://www.todays.marketing/news/chatgpt-ads-advertisers-surge-spend-flat/https://www.todays.marketing/news/chatgpt-ads-advertisers-surge-spend-flat/Wed, 11 Nov 2026 12:00:00 -0500A Search Engine Land analysis of AdClarity estimates found monthly active ChatGPT advertisers in the US grew from 839 in April to 17,934 in August, while… https://www.todays.marketing/answers/google-november-2026-core-update/https://www.todays.marketing/answers/google-november-2026-core-update/Wed, 11 Nov 2026 12:00:00 -0500Google started the November 2026 core update on November 10. What Google said, what to check this week, and six moves that protect pages that sell. https://www.todays.marketing/news/microsoft-advertising-interface-overhaul/https://www.todays.marketing/news/microsoft-advertising-interface-overhaul/Tue, 10 Nov 2026 12:00:00 -0500Microsoft Advertising said in its November 9 product newsletter that it has started an overhaul of its campaign interface after users got stuck on blank… https://www.todays.marketing/news/google-shopping-non-incentivized-reviews-filter/https://www.todays.marketing/news/google-shopping-non-incentivized-reviews-filter/Tue, 10 Nov 2026 12:00:00 -0500Google product listings now let shoppers filter reviews to show non-incentivized reviews only. https://www.todays.marketing/news/google-ai-overview-local-pack-drops-buttons/https://www.todays.marketing/news/google-ai-overview-local-pack-drops-buttons/Tue, 10 Nov 2026 12:00:00 -0500Google is testing an AI Overview version of the local pack that removes action buttons, reviews, photos and other business details. https://www.todays.marketing/news/google-ads-pay-per-lead-goals-terms/https://www.todays.marketing/news/google-ads-pay-per-lead-goals-terms/Tue, 10 Nov 2026 12:00:00 -0500Google Ads is rolling out a setting called Ads with pay-per-lead goals terms, and advertisers must opt in to turn it on. https://www.todays.marketing/news/chatgpt-shows-ads-while-making-images/https://www.todays.marketing/news/chatgpt-shows-ads-while-making-images/Tue, 10 Nov 2026 12:00:00 -0500ChatGPT is showing an ad while it generates an image, under the line Here’s an ad while we create your image, and the ad disappears once the image is done. https://www.todays.marketing/answers/chatgpt-ads/https://www.todays.marketing/answers/chatgpt-ads/Tue, 10 Nov 2026 12:00:00 -0500ChatGPT ads now include multi image ads and an ad shown while ChatGPT makes an image. https://www.todays.marketing/news/search-and-shopping-channel-reporting-2027/https://www.todays.marketing/news/search-and-shopping-channel-reporting-2027/Mon, 09 Nov 2026 12:00:00 -0500A Google Ads glossary page says the seven channel definitions used in Performance Max and Demand Gen reports will come to standard Search and Shopping… https://www.todays.marketing/news/performance-max-needs-15-conversions-in-30-days/https://www.todays.marketing/news/performance-max-needs-15-conversions-in-30-days/Mon, 09 Nov 2026 12:00:00 -0500Google’s Performance Max troubleshooting help page now says a campaign needs at least 15 conversions over 30 days for stable performance, PPC Land… https://www.todays.marketing/news/google-analytics-data-manager-double-conversions/https://www.todays.marketing/news/google-analytics-data-manager-double-conversions/Mon, 09 Nov 2026 12:00:00 -0500Google has launched Data Manager in Google Analytics, a hub in the admin console for product links, data streams and first party data, reports Search… https://www.todays.marketing/news/google-ai-mode-multiturn-ads-go-live/https://www.todays.marketing/news/google-ai-mode-multiturn-ads-go-live/Mon, 09 Nov 2026 12:00:00 -0500Search Engine Roundtable reports that Google’s Multiturn ads now appear live in AI Mode, a couple of weeks after Google announced the format. https://www.todays.marketing/news/bing-ai-mode-ads-at-top-of-results/https://www.todays.marketing/news/bing-ai-mode-ads-at-top-of-results/Mon, 09 Nov 2026 12:00:00 -0500Microsoft is showing ads at the top of Bing AI Mode results, the product formerly called Copilot Search, according to Search Engine Roundtable. https://www.todays.marketing/answers/should-i-rebuild-my-homepage-or-rewrite-the-hero/https://www.todays.marketing/answers/should-i-rebuild-my-homepage-or-rewrite-the-hero/Mon, 09 Nov 2026 12:00:00 -0500Rewrite the hero when you sell the same thing to the same buyer and only the pitch is stale. Rebuild when the offer or buyer changed. How to tell. https://www.todays.marketing/answers/google-ai-mode-ads/https://www.todays.marketing/answers/google-ai-mode-ads/Mon, 09 Nov 2026 12:00:00 -0500Google AI Mode ads now show on follow up questions in the US. Which campaigns qualify, why exact match misses the long questions, and six steps to take…