https://www.todays.marketing/A visual archive of B2B marketing examples, each one linked to its source.enFri, 30 Oct 2026 12:00:00 -0500 https://www.todays.marketing/news/semrush-drops-copilot-ai-visibility-tracking/https://www.todays.marketing/news/semrush-drops-copilot-ai-visibility-tracking/Fri, 30 Oct 2026 12:00:00 -0500Semrush told Enterprise AIO customers it will stop tracking Microsoft Copilot on November 9, 2026. https://www.todays.marketing/news/reddit-moves-to-logged-in-experience/https://www.todays.marketing/news/reddit-moves-to-logged-in-experience/Fri, 30 Oct 2026 12:00:00 -0500Reddit CEO Steve Huffman said the company will move Reddit to a primarily logged-in experience after two decades of open browsing. https://www.todays.marketing/news/google-ai-mode-ads-lower-monetization/https://www.todays.marketing/news/google-ai-mode-ads-lower-monetization/Fri, 30 Oct 2026 12:00:00 -0500On its earnings call, Google’s chief business officer Philipp Schindler said strong growth in AI Mode queries had an impact because of lower monetization… https://www.todays.marketing/news/gemini-stops-utm-parameters-cited-links/https://www.todays.marketing/news/gemini-stops-utm-parameters-cited-links/Fri, 30 Oct 2026 12:00:00 -0500Google started adding utm_source=gemini to cited links in Gemini answers in early September, then stopped around September 28. https://www.todays.marketing/news/bing-ads-in-copilot-ai-overviews/https://www.todays.marketing/news/bing-ads-in-copilot-ai-overviews/Fri, 30 Oct 2026 12:00:00 -0500Khushal Bherwani shared a screenshot on X of a sponsored result inside a Bing AI Overview powered by Copilot. https://www.todays.marketing/answers/landing-page-review/https://www.todays.marketing/answers/landing-page-review/Fri, 30 Oct 2026 12:00:00 -0500Review your landing page with 12 checks from our free grader, each shown on a real page. Then bring it to a 50 minute call and leave with it rewritten. https://www.todays.marketing/library/c/holiday-marketing-examples/https://www.todays.marketing/library/c/holiday-marketing-examples/Fri, 30 Oct 2026 12:00:00 -0500Real holiday and Q4 marketing examples from 2026: McDonald's, Prada, Xbox, Nintendo, A24, Roblox, Twitch and CapCut, with why each worked and how to copy… https://www.todays.marketing/library/e/fresh-uber-record-my-ride-lobster/https://www.todays.marketing/library/e/fresh-uber-record-my-ride-lobster/Fri, 30 Oct 2026 12:00:00 -0500Safety features are hard to post about without sounding scary, so a ridiculous passenger gives people a reason to watch, and the app screen at the end… https://www.todays.marketing/library/e/fresh-twitch-halloween-costumes-chat/https://www.todays.marketing/library/e/fresh-twitch-halloween-costumes-chat/Fri, 30 Oct 2026 12:00:00 -0500Fans see their own picks on the brand's feed, and Who are we missing? invites everyone left out to reply with a costume, so the post keeps collecting… https://www.todays.marketing/library/e/fresh-coinbase-champions-cup/https://www.todays.marketing/library/e/fresh-coinbase-champions-cup/Fri, 30 Oct 2026 12:00:00 -0500A prize pool and a world title give people a reason to use the product more right now, and the in person spot gives winners a story worth sharing. https://www.todays.marketing/library/e/fresh-cash-app-azzis-court-dallas/https://www.todays.marketing/library/e/fresh-cash-app-azzis-court-dallas/Fri, 30 Oct 2026 12:00:00 -0500A logo on a jersey is gone after the game, but a court in a local park is something kids and fans use every day, and the flower design carries the reason… https://www.todays.marketing/library/e/fresh-airbnb-org-every-stay-donates/https://www.todays.marketing/library/e/fresh-airbnb-org-every-stay-donates/Fri, 30 Oct 2026 12:00:00 -0500Charity add ons usually ask the buyer to pay extra, so saying guests pay nothing more and hosts lose nothing removes the catch, and every booking becomes… https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/https://www.todays.marketing/news/google-business-profile-ordering-provider-controls/Thu, 29 Oct 2026 12:00:00 -0500Google added controls in Business Profiles that let restaurants manage third party ordering services one by one, including opting out of specific… https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/https://www.todays.marketing/news/google-ai-mode-shopping-ads-in-organic-carousels/Thu, 29 Oct 2026 12:00:00 -0500Google is testing a format in AI Mode that mixes sponsored products with organic product results, under headers reading Sponsored and All products. https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/https://www.todays.marketing/news/google-ai-mode-ads-more-countries-multiturn/Thu, 29 Oct 2026 12:00:00 -0500Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with… https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/https://www.todays.marketing/news/cnil-fines-fnac-app-tracking-after-refusal/Thu, 29 Oct 2026 12:00:00 -0500France’s data protection authority fined two Fnac Darty companies a combined €7 million because the Fnac app kept sending browsing activity to a product… https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/https://www.todays.marketing/library/e/fresh-wendys-wendyquest-game/Thu, 29 Oct 2026 12:00:00 -0500Comparing its launch to the most awaited game on the internet hands Wendy's a joke every gamer gets, and the date makes it a real launch instead of a meme. https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/https://www.todays.marketing/library/e/fresh-rockstar-gta-vi-score-justice/Thu, 29 Oct 2026 12:00:00 -0500Fans waiting for the game get a new thing to talk about without a new trailer, and a single they can play right now makes the wait feel like part of the… https://www.todays.marketing/library/e/fresh-raycast-ios-keyboard/https://www.todays.marketing/library/e/fresh-raycast-ios-keyboard/Thu, 29 Oct 2026 12:00:00 -0500Every iPhone user who tried a third party keyboard knows the switching hassle, so naming it in line two tells them why this version is different before… https://www.todays.marketing/library/e/fresh-mcdonalds-pokemon-happy-meal/https://www.todays.marketing/library/e/fresh-mcdonalds-pokemon-happy-meal/Thu, 29 Oct 2026 12:00:00 -0500Collectors decide how many visits to make before the promo starts, so counting the full set and naming the date turns one meal into a plan to collect… https://www.todays.marketing/library/e/fresh-doordash-valkyries-morning-code/https://www.todays.marketing/library/e/fresh-doordash-valkyries-morning-code/Thu, 29 Oct 2026 12:00:00 -0500Announcing the deal the night before and holding the code until morning gives fans a reason to save the post and come back, so one offer gets two moments… https://www.todays.marketing/library/e/fresh-a24-clear-popcorn-bucket/https://www.todays.marketing/library/e/fresh-a24-clear-popcorn-bucket/Thu, 29 Oct 2026 12:00:00 -0500The clear bucket is the film's title made physical, so the joke lands in one look, and tying it to tickets bought through A24 turns a laugh into a reason… https://www.todays.marketing/news/publishers-ask-eu-canada-to-act-on-ai-search-summaries/https://www.todays.marketing/news/publishers-ask-eu-canada-to-act-on-ai-search-summaries/Wed, 28 Oct 2026 12:00:00 -0500Seven publisher trade groups from Europe and Canada formed a coalition on October 26, 2026. https://www.todays.marketing/news/pinterest-programmatic-deals-amazon-google-dsps/https://www.todays.marketing/news/pinterest-programmatic-deals-amazon-google-dsps/Wed, 28 Oct 2026 12:00:00 -0500Pinterest made Programmatic Deals generally available in North America, South America and Asia Pacific on October 26. https://www.todays.marketing/news/meta-pixel-on-device-conversions-november-12/https://www.todays.marketing/news/meta-pixel-on-device-conversions-november-12/Wed, 28 Oct 2026 12:00:00 -0500Meta is adding a Pixel setting called Measure conversions on customer devices, and it is already switched on for every dataset that sends events. https://www.todays.marketing/news/google-business-profile-messenger-links/https://www.todays.marketing/news/google-business-profile-messenger-links/Wed, 28 Oct 2026 12:00:00 -0500Google is emailing businesses to say it is automatically adding Facebook Messenger m.me links to their Google Business Profiles. https://www.todays.marketing/news/google-ads-apple-messages-button-test/https://www.todays.marketing/news/google-ads-apple-messages-button-test/Wed, 28 Oct 2026 12:00:00 -0500Google is testing a bright green Apple Messages button on sponsored search results, spotted by Anthony Higman on X. https://www.todays.marketing/library/e/fresh-tesla-roadster-ramp-stunt/https://www.todays.marketing/library/e/fresh-tesla-roadster-ramp-stunt/Wed, 28 Oct 2026 12:00:00 -0500One frame of white cars flying off a giant ramp on thruster trails looks impossible, and the caption What goes up must come down is a saying the image… https://www.todays.marketing/library/e/fresh-prada-drawing-prada-holiday/https://www.todays.marketing/library/e/fresh-prada-drawing-prada-holiday/Wed, 28 Oct 2026 12:00:00 -0500Drawn mice stealing the shoes turn a product shot into a small story, and the old cartoon look stands out in a feed full of glossy holiday ads. https://www.todays.marketing/library/e/fresh-pokemon-night-out-london/https://www.todays.marketing/library/e/fresh-pokemon-night-out-london/Wed, 28 Oct 2026 12:00:00 -0500Real crowd footage from night one proves the show is worth going to, and the ticket link for the next city sits right under it while the clip is fresh. https://www.todays.marketing/library/e/fresh-netflix-pride-and-prejudice-trailer/https://www.todays.marketing/library/e/fresh-netflix-pride-and-prejudice-trailer/Wed, 28 Oct 2026 12:00:00 -0500Fans who know the book decode the teaser and talk before the trailer exists, and the trailer opens on a line every reader already knows. https://www.todays.marketing/library/e/fresh-mcdonalds-holiday-drinks-11-3/https://www.todays.marketing/library/e/fresh-mcdonalds-holiday-drinks-11-3/Wed, 28 Oct 2026 12:00:00 -0500The torn paper makes the launch feel like a present, and a date plus three names tells people exactly what to order and when. https://www.todays.marketing/library/e/fresh-louis-vuitton-ballon-dor-trunks/https://www.todays.marketing/library/e/fresh-louis-vuitton-ballon-dor-trunks/Wed, 28 Oct 2026 12:00:00 -0500Fans share the winner photos anyway, and the trunk sits in the frame next to the trophy, so the sponsorship travels with the news. https://www.todays.marketing/library/e/fresh-jack-in-the-box-avengers-doomsday/https://www.todays.marketing/library/e/fresh-jack-in-the-box-avengers-doomsday/Wed, 28 Oct 2026 12:00:00 -0500Putting the mascot in the villain role makes the tie in feel like a scene from the film, and the reply hands the launch date to everyone asking when. https://www.todays.marketing/library/e/fresh-fortnite-treasure-hunters-trailer/https://www.todays.marketing/library/e/fresh-fortnite-treasure-hunters-trailer/Wed, 28 Oct 2026 12:00:00 -0500The key art puts One Piece heroes like Luffy next to Fortnite characters, a crossover fans recognize in one frame, and Tempting, isn't it? speaks to fans… https://www.todays.marketing/library/e/fresh-dillongoo-flattice-blender-addon/https://www.todays.marketing/library/e/fresh-dillongoo-flattice-blender-addon/Wed, 28 Oct 2026 12:00:00 -0500Every 3D anime artist has seen the problem, so the first seconds earn the watch, and the one click demo proves it is easy before the store link. https://www.todays.marketing/library/e/fresh-crunchyroll-firefly-wedding-avatars/https://www.todays.marketing/library/e/fresh-crunchyroll-firefly-wedding-avatars/Wed, 28 Oct 2026 12:00:00 -0500An avatar is a small thing every fan can claim, and the question turns picking one into a reply. To copy it, make a free in app item from your content. https://www.todays.marketing/library/e/fresh-capcom-twitchcon-san-diego/https://www.todays.marketing/library/e/fresh-capcom-twitchcon-san-diego/Wed, 28 Oct 2026 12:00:00 -0500Each line gives a different fan a reason to come, and dates on the meetup and the panel turn a booth into a schedule people can plan around. https://www.todays.marketing/library/e/fresh-amazon-echo-five-new-devices/https://www.todays.marketing/library/e/fresh-amazon-echo-five-new-devices/Wed, 28 Oct 2026 12:00:00 -0500Five products in one post read like a menu, so each buyer finds the device for their room without opening a page. https://www.todays.marketing/news/youtube-shopping-affiliate-aliexpress/https://www.todays.marketing/news/youtube-shopping-affiliate-aliexpress/Tue, 27 Oct 2026 12:00:00 -0500YouTube is expanding its Shopping affiliate program through a partnership with AliExpress, after adding Amazon product links earlier. https://www.todays.marketing/news/smart-bidding-exploration-performance-max-shopping/https://www.todays.marketing/news/smart-bidding-exploration-performance-max-shopping/Tue, 27 Oct 2026 12:00:00 -0500Google Ads expanded Smart Bidding Exploration from Search to Performance Max and Shopping campaigns. https://www.todays.marketing/news/salesforce-to-acquire-braze/https://www.todays.marketing/news/salesforce-to-acquire-braze/Tue, 27 Oct 2026 12:00:00 -0500Salesforce signed a definitive agreement to acquire customer engagement platform Braze for approximately $5.66 billion in enterprise value. https://www.todays.marketing/news/reddit-campaign-planner-optimization-score/https://www.todays.marketing/news/reddit-campaign-planner-optimization-score/Tue, 27 Oct 2026 12:00:00 -0500Reddit added three tools to Ads Manager on October 20: a campaign planner that forecasts reach, impressions and costs, an optimization score from 0 to… https://www.todays.marketing/news/performance-max-landing-page-images-sourced-videos/https://www.todays.marketing/news/performance-max-landing-page-images-sourced-videos/Tue, 27 Oct 2026 12:00:00 -0500Google Ads added two options to Performance Max asset optimization: Landing page images, which uses images from your website, and Sourced videos, which… https://www.todays.marketing/news/meta-audience-per-ad-creative/https://www.todays.marketing/news/meta-audience-per-ad-creative/Tue, 27 Oct 2026 12:00:00 -0500Meta launched a setting on October 19 that lets advertisers choose an age range and gender for each creative inside one ad set. https://www.todays.marketing/news/linkedin-ctv-ads-display-video-360/https://www.todays.marketing/news/linkedin-ctv-ads-display-video-360/Tue, 27 Oct 2026 12:00:00 -0500LinkedIn expanded programmatic buying for its Connected TV ads through Google’s Display & Video 360. https://www.todays.marketing/news/googlebot-favicon-redirects/https://www.todays.marketing/news/googlebot-favicon-redirects/Tue, 27 Oct 2026 12:00:00 -0500Google updated its favicon documentation to say Googlebot must be able to crawl the home page and follow any redirects to the page where the favicon is… https://www.todays.marketing/news/google-ranking-volatility-october-27/https://www.todays.marketing/news/google-ranking-volatility-october-27/Tue, 27 Oct 2026 12:00:00 -0500Search Engine Roundtable reported a larger spike in Google ranking volatility and SEO chatter on October 27, after unconfirmed swings on October 16… https://www.todays.marketing/news/google-ads-in-ai-mode-personal-intelligence/https://www.todays.marketing/news/google-ads-in-ai-mode-personal-intelligence/Tue, 27 Oct 2026 12:00:00 -0500Google confirmed it is testing ads in AI Mode for users who connect their apps through Personal Intelligence. https://www.todays.marketing/news/google-ads-ai-review-summaries/https://www.todays.marketing/news/google-ads-ai-review-summaries/Tue, 27 Oct 2026 12:00:00 -0500Google published a help document on review summaries, the AI summaries of online reviews shown as part of Search ads.