Today’s Marketing
Lead with a testimonial that has numbers
Lemon Squeezy

Lead with a testimonial that has numbers

Lemon Squeezy's page headline is The wall of love, with We're lucky to have a community that inspires us every day. Read first-hand why people love Lemon Squeezy, a Get started button and a row of avatars. The first message, under A selection of messages we love from the people that power us, compares a client's conversion rate after switching from Gumroad, 2.8% before and 9.6% after.

Updated · By Blake Emal

A quote with a before and after number does the job of a case study in two lines, and it comes from a customer instead of the brand. To copy it, put the most specific quote first. Then keep the customer's own numbers in the quote.

  1. Put the most specific quote first
  2. Keep the customer's own numbers in the quote
  3. Add a Get started button to the hero

Live page captured Oct 25, 2026 · Lemon Squeezy

Landing Page ExamplesSaaS Testimonial and Wall of Love Pages

Name both users in your headlineLinearName both users in your headlineWelcome buyers to a new categoryAttioWelcome buyers to a new categorySell the system not the featureClaySell the system not the featurePromise one shortcut to everythingRaycastPromise one shortcut to everythingShow the free plan right in the heroPostHogShow the free plan right in the heroTurn a common saying into your headlineRampTurn a common saying into your headline