Notion1. Turn your users into your catalog
Every template made by a user becomes a new door into the product.
- Let users publish what they build
- Feature creators by name
- Make the gallery searchable
How to use templates for growth
A template gallery gives people a running start inside your product and gives search engines one page per job to be done. Sort templates by the task, show each in use, and let your community add their own. Notion, Canva, Zapier and Vercel all run large public template galleries that double as product tours.
Updated · By Blake Emal · 7 real examples, each linked to its source
What are the steps
- One page per templateEach template gets a page named after the job.
- Sort by the job to doZapier sorts templates by task.
- Show it in useNotion sells a template by showing it filled in.
- Let users contributeFigma's community and Framer's marketplace.
- One click to startDuplicate straight into the product.
How do the options compare
| Gallery move | Real example |
|---|---|
| Users as the catalog | Notion |
| Running start for builders | Vercel |
| Sorted by job | Zapier |
| Creators can sell | Framer |
| Community as front door | Figma |
| Free templates first | Canva |
Which real examples show it
Notion
Vercel2. Give builders a running start
A template turns a blank page into a working start in minutes.
- Ship templates for top use cases
- Add filters by job to be done
- Link each template to deploy
Zapier3. Sort templates by the job to do
People find the job they need instead of browsing features.
- Group templates by job
- Put the top jobs as big tiles
- Feature a few full solutions
Framer4. Let creators sell on your platform
Paid templates give creators a reason to market your tool for you.
- Let creators set a price
- Sort by industry and type
- Show a big preview for each item
Figma5. Make your community the front door
Free files from the community bring new users in through search.
- Host a free library of user work
- Highlight new formats at the top
- Make every file one click to try
Canva6. Lead with free templates
The word free and a search bar start the product right on the page.
- Say free in the headline
- Put search front and center
- Show categories as visual tiles
Airtable7. Offer ready to use apps
Calling a template an app makes it feel like a finished tool.
- Name templates as finished tools
- Sort them by team
- Feature new templates often
Get three ideas for your own product
Open the idea generatorPick a channel and a goal. Get real examples and a plan to fill in. Free, no login.
What else do people ask
Do template galleries help SEO
Each template page can rank for the task it solves, so a large gallery creates many entry points from search.
How many templates do I need to start
Start with the jobs your best customers do most, even a handful.
Should templates be free
Usually yes for growth. Some platforms let creators sell premium ones.