Today’s Marketing
Lead with free templates
Canva

Lead with free templates

Canva's templates page says Free templates with a search bar and categories like presentations and logos.

The word free and a search bar start the product right on the page. To copy it, say free in the headline. Then put search front and center.

  1. Say free in the headline
  2. Put search front and center
  3. Show categories as visual tiles

Live page captured Oct 21, 2026 · Canva

Product Led Growth Examples

Turn your users into your catalogNotionTurn your users into your catalogGive builders a running startVercelGive builders a running startSort templates by the job to doZapierSort templates by the job to doLet creators sell on your platformFramerLet creators sell on your platformMake your community the front doorFigmaMake your community the front doorOffer ready to use appsAirtableOffer ready to use apps