Today’s Marketing

Lifecycle Email Examples

Give one clear next step, lead with what the reader gets, and keep each block short.

Welcome, product update and alert emails from SaaS brands, each with the move behind it.

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one emailShare what other customers loveBeefreeShare what other customers loveGive one clear first step in welcome emailsTrustpilotGive one clear first step in welcome emailsList the four things they can do nowGreenhouseList the four things they can do now

What makes good lifecycle email examples

Give one clear next step, lead with what the reader gets, and keep each block short.

How many lifecycle email examples are in this collection

There are 9 examples, each with a source link and steps to copy it.

10 examplesLanding pages+5Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.15 examplesPaid ads+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.34 examplesSocial posts+14Social Post ExamplesWrite one clear idea per post, add a real number or a real moment, and keep it human.

One email every Monday