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Give one clear first step in welcome emails
Trustpilot

Give one clear first step in welcome emails

Trustpilot's welcome email says it is happy you are on board and gives one button to customize your profile.

A single first step makes the welcome easy to act on. To copy it, thank them by name. Then give one main button.

  1. Thank them by name
  2. Give one main button
  3. Add one second idea below

Really Good Emails archive, captured Oct 21, 2026 · Trustpilot

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email