Today’s Marketing

Cold Email Examples

Start from the reader's world, keep it short, ask an easy question, and follow up with something new.

Updated · By Blake Emal

Real cold emails, follow ups and DMs from published teardowns, each with the move behind it and a link to the source.

Open with something they madeHubSpotOpen with something they madeUse a public award as the triggerIdeal CandidateUse a public award as the triggerGive a quiet prospect multiple choice answersJosh BraunGive a quiet prospect multiple choice answersFollow up once in the same threadBeyond the ChaosFollow up once in the same threadAdd something new in every follow upJosh BraunAdd something new in every follow upWrite three lines for three jobs30 Minutes to President's ClubWrite three lines for three jobsEmail past customers who changed jobs30 Minutes to President's ClubEmail past customers who changed jobsEnd a sequence with a polite breakup30 Minutes to President's ClubEnd a sequence with a polite breakupAgree with the no budget reply30 Minutes to President's ClubAgree with the no budget replySend three helpful messages before you pitchJustin WelshSend three helpful messages before you pitch

Where do these cold email examples come from

Each one is quoted from a public teardown or toolkit, such as Josh Braun's site, the 30 Minutes to President's Club and Lavender toolkit, and Justin Welsh's essays.

What makes a good cold email

Start from the reader's world, keep it short, ask an easy question, and follow up with something new.

22 examplesLanding pages+17Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.15 examplesPaid ads+4Paid Ad ExamplesLead with one number, one promise or one chore you remove, and match the words people search.34 examplesSocial posts+14Social Post ExamplesWrite one clear idea per post, add a real number or a real moment, and keep it human.

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