30 Minutes to President's Club
Email past customers who changed jobs
A cold email to a former customer who just started a new job, with a push away ask.
Updated · By Blake Emal
The second email in the 30MPC and Lavender toolkit targets a past customer at a new company. Subject Sorter to Lavender. It congratulates, connects the dots to why they bought before, and suggests meeting in a few weeks. Former customers already trust you.
Pushing the meeting out shows you respect that they are new in the job.
- Track champions who change jobs
- Subject line: old company to new company
- Congratulate first
- Remind them why they bought before
- Ask for time a few weeks out
Page from the 30MPC and Lavender toolkit PDF, captured Oct 21, 2026 CT · 30 Minutes to President's Club
