Josh Braun
Add something new in every follow up
Three follow ups that bring a new reason to reply instead of just checking in.
Updated · By Blake Emal
Josh Braun lists four follow ups that get people ghosted, like just checking in, and three that work: an offer to share an analysis of 937 booked cold calls, a compliment on the prospect's own take, and a relevant HBR article.
Each follow up gives the reader something useful or personal, so it reads as help rather than pressure.
- Never send just checking in
- Offer a resource, analysis or insight
- Reference something the prospect said
- Ask a yes or no question
- Change the angle each time
Quoted from joshbraun.com, captured Oct 21, 2026 CT · Josh Braun
