Today’s Marketing

Free email subject line tester

Type a subject line and preview text. See how it looks in a phone inbox, what gets cut off, which words look like spam, and what to change.

The principleThe subject line has one job, which is to get the email opened by the right person. Specific and honest beats loud.

How to use it

  1. Type your subject line, preview text and from name.
  2. Check the phone preview to see what gets cut off.
  3. Fix the failed checks, then send an A/B test to a slice of your list.

Real emails worth copying

Questions

How long should an email subject line be

Short enough that the point survives on a phone. Many mobile inboxes show roughly 35 to 45 characters, so put the key words first and keep the whole line under about 60.

What are spam trigger words

Phrases that spam filters and readers link to junk mail, like act now, 100% free or click here. One word alone rarely sinks an email, but they make a subject look like an ad. The tester flags the common ones.

Does preview text matter

Yes. The inbox shows it right under the subject line. If you leave it empty, the email client fills it with the first text in your email, which is often a view in browser link.

Is this subject line tester free

Yes, free and no signup. No. There is no login and nothing is saved. Everything runs in your browser.

Can this predict my open rate

No. Open rates depend on your list, your sender reputation and the moment. This checks the parts of the subject line you control. Test two versions on your own list to know for sure.

More free tools

Get new ideas every week

You get nine examples, each with one line on why it works.