Today’s Marketing
Send a guide that grows their revenue
Stripe

Send a guide that grows their revenue

Stripe's email says in person payments can drive revenue for your SaaS platform and offers a guide.

Leading with revenue for the reader makes the guide worth opening. To copy it, lead with the reader's revenue. Then list what the guide covers.

  1. Lead with the reader's revenue
  2. List what the guide covers
  3. Repeat one button twice

Really Good Emails archive, captured Oct 21, 2026 · Stripe

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one emailShare what other customers loveBeefreeShare what other customers love