Today’s Marketing

Tactics

AEO docs

Mintlify homepage hero reading The intelligent documentation platform

Sell the smarter version of the thing

Resend docs introduction page with an Ask a question box and AI onboarding link

Answer questions right in the docs

Agent led onboarding

Lovable homepage hero reading Build something Lovable with a prompt box

Make the prompt box the signup

Replit homepage hero reading What will you build? with a prompt box

Ask a question people answer by typing

v0 homepage reading What do you want to create? with a prompt box and template cards

Pair the prompt with ready templates

Audience voice

Sentry homepage hero reading Code breaks, fix it faster

Write the way your buyers talk

Before and after number

Quivly Launch YC: Get your customers live in 7 days instead of 30

Pair the new number with the old one

Buyer habit opener

ReSO hero: Your buyers are searching on Google AIO

Open with something buyers already do

Context promise

Rippling homepage hero reading AI that knows your company, and acts like it

Say your AI knows the customer

Cost answer

Rill hero: The browser where Claude Code and Codex work beside you. Runs on the Claude Code or Codex plan you already have.

Answer the cost question in the subhead

Familiar phrase

Ramp homepage hero reading Time is money. Save both.

Turn an old saying into a promise

Human first

Miro homepage hero reading Human collaboration at the speed of AI

Keep humans at the center of AI

Human job title

Decagon homepage hero reading The AI concierge for every customer

Give your AI a human role

Humans and agents

Wrike homepage hero reading Deliver work, powered by humans and agents

Say humans and agents do the work together

Asana homepage hero reading The OS for human-agent teams

Call yourself the home for people and agents

Slack homepage hero reading All your people and AI agents working together

Put people and agents in one place

Linear homepage hero reading The product development system for teams and agents

Add agents to your category line

monday.com homepage hero reading AI workspace for people and agents

Build the workspace for people and agents

Intercom homepage hero reading A complete system for AI and human customer service

Pair AI and human service in one system

Interactive demo

ElevenLabs homepage with playable voice orbs under Bringing technology to life

Let people hear the product in the hero

Arcade homepage reading The AI video playground for marketing teams with a prompt box

Name the team you serve

Name the era

Zapier homepage hero reading Welcome to automation in the agentic era

Welcome buyers to a new era

Qualified homepage hero reading Welcome to the era of agentic marketing.

Name the new era you lead

Name the old way

Rippling transit ad at 59 St-Columbus Circle: Running all that IT software and still feeling insecure? That's SaaD.

Give the old way a name

Named alternative

Plausible homepage hero reading Easy to use and privacy-friendly Google Analytics alternative

Name the tool you replace

Named audience

Granola homepage hero reading The AI notepad for back-to-back meetings

Name the exact person you help

Missive homepage hero reading Inbox collaboration for teams that run on email

Put the audience in the headline

Named destination

Kradeos hero: Make your software visible on Perplexity, average time to improve AI visibility 2 weeks

Name the exact place buyers want to show up

New audience

Databricks homepage hero reading All the power of Databricks, now for business users.

Open your power to new users

Outcome first

Sierra homepage hero reading Better outcomes. Built on Sierra.

Put the outcome before the brand

Outcome headline

Chili Piper homepage hero reading Turn visitors into pipeline with AI-led experiences

Turn visitors into pipeline

Harvest homepage hero reading Turn hours into budgets

Make the task sound like money

Spira hero: The AI that runs your entire social, with a collage of creator content

Put the whole promise in the headline

Plain job headline

Vanta homepage hero reading Get your compliance together

Say the job in four words

Price anchor

Scrums.com launch pricing table: US $4,500/month, was $8,000

Show the old price at launch

Proof number

Cloudflare homepage hero reading Everything we learned from powering 20% of the Internet

Put your scale in the headline

Warmly homepage hero reading Generate 3x More Qualified Pipeline

Lead with a result you can count

Rank claim

Fin homepage hero reading The highest performing AI Agent for every customer conversation

Claim the top spot in one line

Rotating headline

Profound homepage hero reading The AI marketing platform to win in ChatGPT, Perplexity, Claude, Gemini and more (rotating)

Rotate every place buyers search

Show the agent working

Attio homepage hero reading Welcome to agentic revenue above a product chat

Show the product talking under the headline

Cursor homepage hero reading Cursor is your coding agent for building ambitious software, with the product below

Name your category in one line

Speed with safety

Snyk homepage hero reading Unleash AI Innovators, Securely

Cheer on builders and keep them safe

Three word tagline

Highway 9 case study board for EZOps Make Work EZ campaign, with billboards, airport screens and results

Use the same three words everywhere

Trust promise

Workday homepage hero reading AI that gets work done right.

Promise AI that gets work done right

Two audience hero

Pancake hero: Deploy GTM ideas that bring you customers, with a For humans / For agents toggle

Write one hero for humans and agents