The Ramp homepage headline reads Time is money. Save both. A work email field and a Get started for free button sit right below it.
Every buyer has heard time is money many times. Ramp keeps that line and adds Save both, so the old saying becomes a promise in two words.
Pick a saying your buyer already knows by heart. Keep it word for word, then add a short line that turns it into your promise. Test the pair out loud to check that it reads in one breath.
