Today’s Marketing

Free cold email checker

The principleA cold email earns a reply when the first lines are about their world and the ask is easy to answer yes or no.

How to use it

  1. Paste the subject line of your cold email.
  2. Paste the body.
  3. Fix the three misses at the top, then check again before you send.

Real cold emails behind the rules

Questions

What is a cold email checker

A free tool that scores the subject and body of a cold email before you send it. It checks 10 rules, and each rule comes from a real cold email in our library.

How does the cold email checker score my email

It runs 10 rules in your browser: opens about them, a reason for writing now, one problem from their world, an easy yes or no ask, no empty check-ins, follow ups that add value, a breakup with an easy out, agreeing with objections, plain words and help before the pitch. Each rule has a weight. A pass earns its points, a near miss earns half, and the score is the share of points earned.

What should a cold email say

Open on their world, name one problem, and ask a question they can answer yes or no. HubSpot opened on a TED talk. 30MPC asks if a fix is worth a look. Ideal Candidate used a public award as the reason to write.

Where do the rules come from

From cold emails in the library, including HubSpot, Ideal Candidate, 30MPC, Basecamp and Josh Braun. Every fix links to the email that shows the rule.

Is the cold email checker free

Yes, free and no signup. There is no login and nothing is saved. Everything runs in your browser.

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