Ideal Candidate
Use a public award as the trigger
A rep congratulated Josh Braun on a local award, linked it to hiring, then named nearby customers.
Updated · By Blake Emal
Dwayne Lutchman at Ideal Candidate used the subject line Congrats on the 50 on Fire Award From Chicago Inno. The email ties the award to a likely hiring push, names Chicago customers and asks for five minutes. The subject line is about the reader, so it gets opened.
The trigger gives a believable reason for the email right now. Josh Braun notes it still lacked a follow up.
- Watch for awards, funding or press about the prospect
- Put the congratulations in the subject line
- Connect the event to a likely need
- Name customers like them
- Follow up, which this sender did not
Quoted from joshbraun.com, captured Oct 21, 2026 CT · Ideal Candidate
