Today’s Marketing

Product Launch Examples

Name the feature in plain words, add one number, and show it working.

Launch posts, changelogs and launch weeks that made new features easy to notice.

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain wordsPut each new feature on its own lineNotionPut each new feature on its own lineName the tools your buyers already useNotionName the tools your buyers already useGive a feature a name and one numberNotionGive a feature a name and one numberAnswer the top request in three bulletsVercelAnswer the top request in three bulletsSay it is ready and what to do nextVercelSay it is ready and what to do nextPartner with a bigger brand on launch dayVercelPartner with a bigger brand on launch dayList the tools fans already loveVercelList the tools fans already loveOpen with what people keep asking forSupabaseOpen with what people keep asking forShow one feature working everywhereSupabaseShow one feature working everywhereOpen a beta with three proof pointsKreaOpen a beta with three proof pointsTurn a leaderboard rank into a launchKreaTurn a leaderboard rank into a launchLead with the benefit buyers care about mostPerplexityLead with the benefit buyers care about mostOpen a launch with a three part sloganOpenAIOpen a launch with a three part sloganTell users exactly where to clickBasecampTell users exactly where to clickName every cloud your buyer might runReplitName every cloud your buyer might runName the problem before the productNeatlogsName the problem before the productClaim one clear first in a single lineFiboClaim one clear first in a single lineBack a launch with daily usage proofCognitionBack a launch with daily usage proofSay what you are in one linePolarSay what you are in one lineAnnounce a launch in five wordsDiaAnnounce a launch in five wordsShow the plugin working on a real projecttldrawShow the plugin working on a real projectLaunch hardware with a partner brandGitHubLaunch hardware with a partner brandBring your tool to where users already workPikaBring your tool to where users already workShow one use case people can pictureGeminiShow one use case people can pictureProve your tech with a game people knowGoogle DeepMindProve your tech with a game people knowTease a launch with four wordsfalTease a launch with four wordsShip a partner model the day it landsfalShip a partner model the day it landsLet users act from inside your productLovableLet users act from inside your productShow the output people can shareCursorShow the output people can shareLaunch a model with a score and a priceCursorLaunch a model with a score and a priceList the jobs your integrations coverCursorList the jobs your integrations coverExplain a feature by what it does for youElevenLabsExplain a feature by what it does for youProve quality with a blind testElevenLabsProve quality with a blind test

What makes good product launch examples

Name the feature in plain words, add one number, and show it working.

How many product launch examples are in this collection

There are 39 examples, each with a source link and steps to copy it.

22 examplesLaunchesProduct led growth+10AI Feature Launch Examples That Took OffName the feature, give one number or comparison, show it in a visual, and say who gets it today.14 examplesLaunchesEvents+6Launch Posts on X That Worked This MonthLead with the promise, list three to six parts as bullets or arrows, attach a visual, and link details.12 examplesLaunchesHow Notion Vercel Cursor and Supabase LaunchThese companies launch often, each post covers one change, and each links to a blog post or page that goes deep.

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