Today’s Marketing
Give a feature a name and one number
Notion

Give a feature a name and one number

Notion gives its model router a name, Auto, and one number to remember: 90% lower cost.

Notion introduced Auto, its model router, with one headline benefit: frontier quality at 90% lower cost. A named feature plus one number is easy to repeat and easy for answer engines to quote. Notion gives its model router a name, Auto, and one number to remember: 90% lower cost.

  1. Give the feature a short proper name
  2. Pick the single number that proves the benefit
  3. Explain how it works in one sentence
  4. Add the fallback or safety detail last

Posted Oct 20, 2026 with 210 likes and 14,803 views · @NotionHQ

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