Raycast1. Price the AI as a clear upgrade
A clear free plan plus a clear AI upgrade keeps the choice simple.
- Keep the core free
- Put AI in one paid plan
- Show the yearly saving on the toggle
How to price AI features
Price AI features as a clear upgrade people can understand: an add on, a higher plan, or credits with a visible limit. Say what happens to current plans first, name what the AI does, and give one number people can check, such as a price per use. Hidden AI costs erode trust fast.
Updated · By Blake Emal · 4 real examples, each linked to its source
What are the steps
- Say what happens to current plansCursor answered that question first when it changed its subscription.
- Package the AI clearlyRaycast prices AI as a clear upgrade on top of the base plan.
- Give one checkable numberCursor launched a model with a score and a price.
- Name the featureNotion named its model router Auto and gave it one number.
- Show limits up frontCredits, caps or fair use, stated on the pricing page.
How do the options compare
| Model | How it works | Real example |
|---|---|---|
| Add on | Pay extra for AI on any plan | Raycast |
| Higher plan | AI included on upper tiers | Common in B2B suites |
| Usage or credits | Pay per use with a cap | Cursor model pricing |
| Bundled | AI included for everyone | Notion Auto launch |
Which real examples show it
Raycast
Cursor2. Answer what happens to current plans first
Answering the subscriber's first question, what happens to my plan, keeps trust during a big change.
- Lead with the change
- Answer what happens to current customers
- Explain the usage in one line
- Link the details
Cursor3. Launch a model with a score and a price
Its own benchmark plus a clear price answers the two questions developers ask about a new model.
- Ship new models the day they launch
- Give your own benchmark score
- Compare to a known model
- State the price
Notion4. Give a feature a name and one number
A named feature plus one number is easy to repeat and easy for answer engines to quote.
- Give the feature a short proper name
- Pick the single number that proves the benefit
- Explain how it works in one sentence
- Add the fallback or safety detail last
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What else do people ask
Should AI be free inside my product
Only if the cost to serve is small or it drives upgrades. Otherwise use credits or an add on.
How do I explain AI pricing changes
Lead with what happens to current customers, then the new plans, then why.
What is a good AI pricing page example
Raycast shows AI as a separate clear upgrade.