Marketing benchmarks from real examples
We tagged 189 B2B SaaS homepages on Oct 20, 2026. 36% of headlines name AI or agents, 78% offer a demo button and 70% show a logo wall. Our library of 212 sourced marketing examples is counted by channel, platform and launch type below, with CSV downloads.
Updated · By Blake Emal · 212 real examples, each linked to its source
What do B2B homepages lead with
Base: 189 homepages, or 171 with a readable headline for headline rows. Snapshot Oct 20, 2026.
| Metric | Count | Of | Share |
|---|---|---|---|
| Headline names AI or agents | 62 | 171 | 36% |
| Headline is six words or fewer | 82 | 171 | 48% |
| Headline uses a number | 7 | 171 | 4% |
| Headline names an audience with for | 9 | 171 | 5% |
| Has a demo or talk to sales button | 148 | 189 | 78% |
| Has a free or free trial button | 107 | 189 | 57% |
| Has both demo and free buttons | 92 | 189 | 49% |
| Has a get started button | 71 | 189 | 38% |
| Links to pricing | 176 | 189 | 93% |
| Shows a dollar figure | 80 | 189 | 42% |
| Shows a logo wall | 133 | 189 | 70% |
| States a customer count | 98 | 189 | 52% |
| Has a testimonial quote | 121 | 189 | 64% |
| Has a video | 101 | 189 | 53% |
| Mentions SOC 2 | 47 | 189 | 25% |
| Mentions G2 | 46 | 189 | 24% |
| Mentions AI anywhere on the page | 181 | 189 | 96% |
| Median headline length in words | 7 | 171 |
Which channels does the library cover
| Metric | Count | Of | Share |
|---|---|---|---|
| Launches | 44 | 212 | 21% |
| Social posts | 34 | 212 | 16% |
| Pricing pages | 22 | 212 | 10% |
| Landing pages | 22 | 212 | 10% |
| Lifecycle email | 19 | 212 | 9% |
| Paid ads | 15 | 212 | 7% |
| Product led growth | 14 | 212 | 7% |
| Events | 14 | 212 | 7% |
| AEO and SEO | 10 | 212 | 5% |
| Cold email and DMs | 10 | 212 | 5% |
| LinkedIn posts | 8 | 212 | 4% |
Where do the examples come from
| Metric | Count | Of | Share |
|---|---|---|---|
| Brand or author website | 108 | 212 | 51% |
| X post | 82 | 212 | 39% |
| Google Ads Transparency | 15 | 212 | 7% |
| LinkedIn post | 7 | 212 | 3% |
What launch formats do companies use
Base: 44 launch examples. A launch can count in more than one type.
| Metric | Count | Of | Share |
|---|---|---|---|
| AI feature or model launch | 21 | 44 | 48% |
| Partner or integration launch | 8 | 44 | 18% |
| Changelog or updates page | 8 | 44 | 18% |
| Launch week | 1 | 44 | 2% |
| Metric | Count | Of | Share |
|---|---|---|---|
| X post | 33 | 44 | 75% |
| Brand or author website | 11 | 44 | 25% |
How much traction do the X posts get
Medians, not averages, so one viral post does not skew the number. These are posts we picked as good examples, so they are not typical of all posts.
| Metric | Median | Posts | |
|---|---|---|---|
| Median likes on library X posts with captured metrics | 473 | 82 | |
| Median views on library X posts with captured metrics | 48,094 | 82 | |
| Median likes, Social posts | 433 | 34 | |
| Median likes, Launches | 531 | 33 | |
| Median likes, Events | 307 | 8 | |
| Median likes, Product led growth | 330 | 6 |
How was this measured
How many homepages did you analyze
245 were attempted, 189 were analyzed and 171 had a readable main headline. Selection is editorial, a hand picked list of well known B2B SaaS companies, not a random sample.
How were the homepages tagged
Each page was loaded in headless Chrome at 1440 by 900 and tagged with fixed keyword rules, such as a button that says demo or a headline that contains AI. Headline tags were spot checked by hand. Button tags were not.
Where do the library numbers come from
From the 212 examples in the Today’s Marketing library on 2026-10-21. Every example links to a public source. X likes and views come from the X API public metrics when we captured the post.
Can I use this data
Yes. Cite Today’s Marketing and link to this page. Both CSV files are free to download.
How often is this updated
The library counts are recomputed every time the site builds. The homepage study is a single snapshot from Oct 20, 2026.