Today’s Marketing

How to write a product launch post

A product launch post says what shipped in a few words, shows it in one visual and tells people where to try it today. Notion lists each feature on its own line, Vercel answers the most requested feature in three bullets, and Dia announced a launch in five words. Put the link in the first reply.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Lead with what shippedName the thing in plain words, not a slogan.
  2. One visualA short demo or a clean screenshot.
  3. List features on their own linesNotion uses one arrow per feature.
  4. Answer the top requestVercel answers what people kept asking for.
  5. Say where to try itA link and who gets it today.

How do the options compare

FormatBest forReal example
Arrow listMany features at onceNotion
Five word postA big, simple releaseDia
Three bulletsA requested featureVercel
Problem firstA new productNeatlogs
One line identityA company launchPolar

Which real examples show it

Put each new feature on its own line
Notion

1. Put each new feature on its own line

The list lets a reader scan the whole release in two seconds and pick the item they care for, and the thread hook pulls them into detail.

  1. Pick the 4 to 6 biggest changes in your release
  2. Write each as an arrow line under 8 words
  3. End with a hook that opens a thread
  4. Give each line its own reply with a visual
  5. Pin the post for launch week

Full breakdown · Source

Say what you are in one line
Polar

5. Say what you are in one line

A short category line plus a new era framing tells people what changed and why it matters.

  1. Write who you are in under 12 words
  2. Name the era or shift you serve
  3. Back it with a launch video
  4. Keep the post to two lines

Full breakdown · Source

Open with what people keep asking for
Supabase

6. Open with what people keep asking for

Starting with the audience's own request makes the launch feel like a reply and earns goodwill.

  1. Track repeated feature requests
  2. Open the post by naming the request
  3. Confirm it is done in three words
  4. Add one bonus detail that goes further

Full breakdown · Source

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What else do people ask

Should I post the link in the main post

Many teams put the link in the first reply and keep the main post visual. Try both on your account.

What time should I post a launch

When your audience is online. Check your own analytics.

How do I get more reach on launch day

Line up teammates, customers and partners to share, and reply to every comment.

Related answers

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