How to announce a new feature

What are the steps

1. Name the changeWhat can people do now.
2. Show one real useGemini shows a single use case people can picture.
3. Tell them where to clickJason Fried told users exactly where to find it.
4. Explain by outcomeElevenLabs explains a feature by what it does for you.
5. Echo everywhereChangelog, email and an in product note.

How do the options compare

Which real examples show it

Basecamp

1. Tell users exactly where to click

Launching inside a fast growing AI assistant puts the product where users already work, and the steps lower friction.

1. Ship a connector for a popular AI assistant
2. Thank the partner team by name
3. Tell users exactly how to turn it on
4. Post from the founder account

Full breakdown · Source

Gemini

2. Show one use case people can picture

One specific before and after use case is easier to grasp than a feature list.

1. Pick one surprising use case
2. Show input and output
3. Write one sentence
4. Let the video carry it

Full breakdown · Source

ElevenLabs

3. Explain a feature by what it does for you

Describing the steps the model takes makes the magic easy to picture.

1. Describe the input the user gives
2. Describe what the product does step by step
3. Show before and after
4. Keep it in plain words

Full breakdown · Source

Supabase

4. Show one feature working everywhere

Naming frameworks answers the first question every developer asks: does it work with mine.

1. Name the feature and its one job
2. List the environments it supports
3. Show a code snippet visual
4. Link the docs

Full breakdown · Source

Lovable

5. Let users act from inside your product

It moves the product from build to grow and names the channels every founder already uses.

1. Find the next job your users face after using you
2. Ship a feature for it
3. Name the channels or tools it reaches
4. Show it in a video

Full breakdown · Source

Dropbox

6. Tell users what they can do now

Concrete tasks show value faster than a feature name.

1. Name the task in the subject
2. Show three tasks with icons
3. Give each task a link

Full breakdown · Source

What else do people ask

Related answers