Supabase1. Launch one thing every day for a week
A week of launches gives people a reason to come back daily.
- Plan five launches
- Give each a day
- Show them all on one page
How to run a launch week
A launch week ships one meaningful thing every day for five days, each with its own post, visual and page, then wraps with a recap. Supabase made launch weeks a habit. It works because steady news keeps people coming back. Plan the order so the biggest launch lands on the first or last day.
Updated · By Blake Emal · 5 real examples, each linked to its source
What are the steps
- Pick five real launchesEach must stand alone.
- Order for momentumStrongest on day one or the finale.
- Give each day a visualResend gives every update a cover.
- Build a hub pageOne page that collects the week.
- Close with a recapA single post or email that lists everything.
How do the options compare
| Launch week | Single big launch | |
|---|---|---|
| News cycles | Five | One |
| Effort | High, spread out | High, concentrated |
| Best for | Teams that ship often | One major product |
| Risk | Weak days dilute | One shot at attention |
| Real example | Supabase | Dia |
Which real examples show it
Supabase
Resend2. Give every update a cover
A designed cover makes a small update look worth reading.
- Design a cover for each update
- Add the author by name
- Keep a subscribe button on top
Framer3. Show each feature in its own frame
One visual per feature makes the list easy to scan.
- Give each feature a screenshot
- Say what it does in one line
- Add how long ago it shipped
Dia4. Announce a launch in five words
When people are waiting, the shortest post wins.
- Build demand before launch
- Post the news in under 6 words
- Attach a video
- Let the founder add color
Vercel5. Say it is ready and what to do next
Brevity signals confidence and puts the new capability, not the feature name, in front.
- State availability in sentence one
- State the new capability in sentence two
- Attach a clean product visual
- Put details in the link
Get three ideas for your own product
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What else do people ask
How long should a launch week be
Five working days is the common format.
Can a small team run a launch week
Yes if each day is real. Fewer days with real news beats five weak ones.
What do you need before launch week
Five finished features, visuals, a hub page and posts written in advance.