Stripe1. Announce a partnership in one line
A short post and a full story let fans react fast and press go deep.
- Write the post in one line
- Tag the partner
- Link a newsroom story
- Use a strong photo
How to announce a partnership
Announce a partnership in one line that says what the two brands now do together for the customer, then show it working. Stripe announced its F1 partnership in one line, Vercel partnered with Shopify on launch day, and GitHub launched hardware with Logitech. Both sides should post at the same time.
Updated · By Blake Emal · 6 real examples, each linked to its source
What are the steps
- Say what customers getLead with the joint benefit, not the logos.
- Keep it to one lineStripe's announcement is a single sentence.
- Show it workingA demo, a product or a photo.
- Post from both sidesCoordinate time and wording.
- Follow up laterPatrick Collison checked in on a deal a year later.
How do the options compare
| Partnership type | Real example |
|---|---|
| Brand sponsorship | Stripe and Mercedes AMG F1 |
| Launch with a bigger brand | Vercel and Shopify |
| Co branded hardware | GitHub and Logitech |
| Platform partnership | Mintlify and Xbox |
| Studio program | Cognition American Forge |
Which real examples show it
Stripe
Vercel2. Partner with a bigger brand on launch day
The partner tag doubles reach and the agent angle ties a template to the biggest current trend.
- Pick a partner whose users overlap yours
- Frame the launch around a trend you both care for
- Tag the partner and coordinate a repost
- List three concrete capabilities
GitHub3. Launch hardware with a partner brand
A hardware partner makes a software feature physical and novel.
- Find a partner with a different kind of product
- Build one integration that is easy to show
- Frame it around a change users feel
- Launch together
Mintlify4. Announce a big partner with real excitement
A famous partner logo borrows trust and reaches a new audience.
- Land a partner with a famous brand
- Make a co branded visual
- Post it from the founder
- Tag both accounts
Cognition5. Launch a program with a partner studio
A mission program attracts talent and press beyond the product itself.
- Create a program tied to a bigger mission
- Partner with a respected name
- Give it a strong name
- State the time frame and who it is for
Stripe6. Check in on a deal a year later
Revisiting a past bet with the reasoning shows a clear thesis and builds trust with investors and customers.
- Pick a past decision a year on
- Restate the reasons you made it
- Share how it played out
- Keep it factual
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What else do people ask
Who should announce the partnership first
Post at the same time from both accounts and quote each other.
Should a partnership have a landing page
Yes if customers need to do something, like connect two products.
What makes a partnership announcement fail
Logos without a reason the customer should care.