CapCut1. Make your creator event invite only
Invite only events make creators feel chosen and create content from the event itself.
- Host a creator event in a creator city
- Make it invite only
- Promise updates and speakers
- Repost attendee content
How to run a creator marketing campaign
To run a creator marketing campaign, give creators something worth posting about: an invite only event, a shared opening line, or a story world they can build on. CapCut used both an invite only creator event and a shared launch line, and Duolingo released a full DuoTV series.
Updated · By Blake Emal · 5 real examples, each linked to its source
What are the steps
- Make the event invite onlyCapCut announced CapCut World Los Angeles on October 24 as an invite only creator event.
- Give creators one shared lineSeveral creator accounts posted The CapCut plugin is coming soon to ChatGPT desktop!, each over its own video.
- Release a series, not one adDuolingo announced all episodes of DuoTV are live.
- Build characters, not adsJack Friks shared that a video went semi viral with no app mentions, only lore for the characters.
- Ask brands to pitch in publicMrBeast asked any brand that wants to be in a MrBeast video to DM, to fill a giant store.
How do the options compare
| Move | What it gives creators | Real example |
|---|---|---|
| Invite only event | Status and content | CapCut World LA |
| Shared opening line | An easy post | CapCut ChatGPT plugin |
| A full series | Many moments to share | Duolingo DuoTV |
| Character lore | Stories, not ads | Jack Friks |
Where do these numbers come from
Which real examples show it
CapCut
CapCut2. Give creators one shared opening line
One shared line makes the news easy to spot across many feeds, while each creator's own video idea shows a different use, so the message spreads without feeling copied.
- Write one opening line every creator uses
- Let each creator show their own use case
- Say where it works today and what comes next
- Give everyone the same hashtags
Duolingo3. Release a full series not a single ad
Episodic content around characters keeps people coming back.
- Build a series around your characters
- Release on a known date
- Announce with one line and a link
- Clip episodes for social
Jack Friks4. Tell character stories instead of running ads
Characters people care for build attention before any pitch.
- Create characters tied to your app
- Make content that tells their story
- Skip direct app mentions early
- Share what works
MrBeast5. Invite brands to pitch you in public
A public call makes brands compete for a spot in plain view, so the replies fill with offers and the teaser for the secret video spreads at the same time.
- Say exactly what you need
- Tease the project without revealing it
- Ask brands to reply in public
- Pick partners from the replies
Get three ideas for your own product
Open the idea generatorPick a channel and a goal. Get real examples and a plan to fill in. Free, no login.
In their words
The city of stars just got a lot brighter ✨ Creators from all over North America are gathering for CapCut World Los Angeles on October 24, an invite-only event for big updates from CapCut, talks from must-watch industry leaders and one incredible, global creative community.…
CapCut on X, posted Oct 15, 2026. CapCut’s post had 895 likes and 2,381,606 views (X API public_metrics, Oct 20, 2026 CT). See the example
What else do people ask
Do creators need a script
The CapCut posts shared one opening line, then each creator used their own video.
Is creator marketing only for consumer brands
No. CapCut tied creators to a ChatGPT plugin launch, a software release.
How do I find creators
Start with people already posting about your product, then invite them to something exclusive.