Today’s Marketing
Tell character stories instead of running ads
Jack Friks

Tell character stories instead of running ads

Jack Friks grows a new page with character stories and no app mentions.

Jack Friks shared that a video on a new page went semi viral with no app mentions, only building lore for the characters. Characters people care for build attention before any pitch. Jack Friks grows a new page with character stories and no app mentions.

  1. Create characters tied to your app
  2. Make content that tells their story
  3. Skip direct app mentions early
  4. Share what works

Posted Oct 17, 2026 with 254 likes and 19,414 views · @jackfriks

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