Today’s Marketing
Share one real number about how you pay
37signals

Share one real number about how you pay

Jason Fried shares one number, $24M paid in profit sharing since 2020, to show how 37signals pays.

Jason Fried posted that 37signals has paid over $24M in profit sharing since 2020 and never offered stock options. A clear stance plus a hard number turns a company policy into a talking point and a recruiting pitch. Jason Fried shares one number, $24M paid in profit sharing since 2020, to show how 37signals pays.

  1. Pick a policy where you differ from the norm
  2. Share the actual figure behind it
  3. State your belief in one sentence
  4. Tie it to who should work with you

Posted Oct 15, 2026 with 913 likes and 39,905 views · @jasonfried

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