How to write a hook for X posts

What are the steps

1. Pick one hook typeFeeling, number, question or a bold claim.
2. Write it for one readerSomeone in your audience, not everyone.
3. Put the payoff earlyDo not make people expand the post to get the point.
4. Keep it shortOne line, no warm up.
5. Reply to early repliesEarly replies keep the post moving.

How do the options compare

Which real examples show it

Tibo

1. Open with a feeling your readers share

It names a feeling many builders share, so they reply and repost to say same.

1. Name a shared feeling in your audience
2. Open with the irony in one line
3. Add specific details from your day
4. End without a pitch

Full breakdown · Source

Spotify

2. Ask one question anyone can answer

An easy question on the user's own product use invites thousands of replies.

1. Write a question anyone can answer in one line
2. Tie it to a feature they use
3. Post with no link
4. Reply to the best answers

Full breakdown · Source

37signals

3. Share one real number about how you pay

A clear stance plus a hard number turns a company policy into a talking point and a recruiting pitch.

1. Pick a policy where you differ from the norm
2. Share the actual figure behind it
3. State your belief in one sentence
4. Tie it to who should work with you

Full breakdown · Source

Cognition

4. Open a team video with surprising numbers

Odd specific numbers create curiosity and show culture without saying great culture.

1. Collect surprising facts from your team
2. Open with three or four numbers
3. Let people tell their own stories
4. Post the video natively

Full breakdown · Source

Rippling

5. Disagree with respect and make your case

A respectful but firm disagreement gives the founder a clear point of view and pulls the debate onto his post.

1. Find a popular take you truly disagree with
2. Open with a short polite no
3. Give your reason in one or two sentences
4. Thread the full argument

Full breakdown · Source

What else do people ask

Related answers