How to write a hiring post people share

What are the steps

1. Make the format fun to repostNotion posted its open roles under a text art figure holding a sign that reads We're [still] hiring.
2. Share one real number about payJason Fried posted that 37signals has paid over $24M in profit sharing since 2020.
3. Open a team video with surprising numbersCognition's team video opened with 18 million miles, 400 red hoodies and 130+ former founders.
4. Name who each program is forAnthropic opened STEM and Conceptual Reasoning fellowships starting January 2027.
5. List every role in one placeNotion listed every open role grouped by team under the post.

How do the options compare

Where do these numbers come from

1. Notion hiring post
2. Jason Fried profit sharing post
3. Anthropic fellowships post
4. Cognition team video

Which real examples show it

Notion

1. Make a hiring post fun to share

The playful sign gets the scroll to stop, and the full list grouped by team lets anyone find their role or tag a friend without leaving the post.

1. Open with a playful visual made of text
2. List every open role in the post
3. Group roles by team
4. Let people bookmark and tag friends

Full breakdown · Source

37signals

2. Share one real number about how you pay

A clear stance plus a hard number turns a company policy into a talking point and a recruiting pitch.

1. Pick a policy where you differ from the norm
2. Share the actual figure behind it
3. State your belief in one sentence
4. Tie it to who should work with you

Full breakdown · Source

Cognition

3. Open a team video with surprising numbers

Odd specific numbers create curiosity and show culture without saying great culture.

1. Collect surprising facts from your team
2. Open with three or four numbers
3. Let people tell their own stories
4. Post the video natively

Full breakdown · Source

Anthropic

4. Name who each program is for

Named programs with clear tracks attract talent and show the company's mission.

1. Create named programs
2. Define clear tracks
3. Give dates
4. Link the application

Full breakdown · Source

Cognition

5. Launch a program with a partner studio

A mission program attracts talent and press beyond the product itself.

1. Create a program tied to a bigger mission
2. Partner with a respected name
3. Give it a strong name
4. State the time frame and who it is for

Full breakdown · Source

What else do people ask

Related answers