Pika1. Bring your tool to where users already work
Being inside the largest AI app puts the product where users already are.
- Build for the biggest platform in your space
- Lead with why your users need it there
- Show the experience in video
- Link more
Which AI assistant to use for which marketing job
Match the assistant to the job by what it can reach, not by brand. Writing and editing work in any major assistant. Research needs web access with links you can check. Reporting needs your files or data. Doing tasks in your tools needs connectors such as MCP. Run the same brief through two tools before you commit.
Updated · By Blake Emal · 6 real examples, each linked to its source
MCP (Model Context Protocol) is an open-source standard for connecting AI applications to external systems.Model Context Protocol: What is MCP
What are the steps
- List the jobWrite, research, analyze, design or operate a tool.
- Check what it can reachWeb search, your files, your data or your apps through connectors.
- Run one brief through two toolsSame brief, same example, compare the drafts side by side.
- Keep the winner per jobYou can use ChatGPT for one job and Claude, Grok Bot or a personal agent for another.
- Recheck every quarterTools change monthly. Rerun your saved brief when a big release lands.
At a glance
| Job | What the tool needs | How to test it |
|---|---|---|
| Copy and editing | Your brief and voice examples | Two drafts side by side |
| Research | Web access with links | Open every cited link |
| Reports | Files or data access | Check totals against the source |
| Doing tasks in apps | Connectors such as MCP | Run in a test account first |
| Creative | Image or video models | Compare to real examples |
Which real examples show it
Pika
tldraw2. Show the plugin working on a real project
A concrete project makes the demo easy to follow.
- Build a plugin for a big AI platform
- Demo it on a specific fun project
- Show the steps in a video
- Tag the platform
CapCut3. Give creators one shared opening line
One shared line makes the news easy to spot across many feeds, while each creator's own video idea shows a different use, so the message spreads without feeling copied.
- Write one opening line every creator uses
- Let each creator show their own use case
- Say where it works today and what comes next
- Give everyone the same hashtags
Gemini4. Show one use case people can picture
One specific before and after use case is easier to grasp than a feature list.
- Pick one surprising use case
- Show input and output
- Write one sentence
- Let the video carry it
Perplexity5. Lead with the benefit buyers care about most
It names the buyer's main fear with AI, data leaving the device, and removes it.
- Name the top objection to your category
- Show how the launch removes it
- Say where it is available now
- Keep it to four sentences
Basecamp6. Tell users exactly where to click
Launching inside a fast growing AI assistant puts the product where users already work, and the steps lower friction.
- Ship a connector for a popular AI assistant
- Thank the partner team by name
- Tell users exactly how to turn it on
- Post from the founder account
Sources
What else do people ask
Is ChatGPT or Claude better for marketing
Neither wins every job. Test both on your own brief and keep the one whose drafts need fewer edits for that job.
What is a personal agent
An assistant that acts for you across apps, such as reading email or updating tools, rather than only answering in a chat window.
Do I need a paid plan
Paid plans usually add file uploads, projects and connectors, which matter more for marketing work than raw model choice.
Keep going
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