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Lead a model launch with speed and price
OpenAI

Lead a model launch with speed and price

OpenAI launched GPT-6.1 Terra on Oct 26, 2026 with GPT-6.1 Terra: delivering fast and capable computer use at a lower price., over a video that ends on Available on all paid plans. Follow up posts in the thread say it has 50% lower standard API prices than GPT-5.6 Terra and matches GPT-6 Astra at one tenth the price per token. The launch post had 1,200 likes and 59,000 views when read 10 minutes after it went up.

Updated · By Blake Emal

Putting fast, capable and lower price in the first line answers what buyers ask about a new model, and the thread backs each claim with a number. To copy it, name the model and its job in one line. Then lead with speed and price.

  1. Name the model and its job in one line
  2. Lead with speed and price
  3. Back each claim with a number in the thread
  4. Say who can use it today

Posted Oct 26, 2026 with 1,287 likes and 59,987 views · OpenAI

AI MarketingProduct Launch ExamplesAI Feature Launch Examples That Took OffHow to write a product launch post

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words