Today’s Marketing

How to get your product recommended by AI assistants

AI assistants recommend what they can read and verify. Put what you do, who it is for, pricing and proof in plain page text, answer real buyer questions on your site, keep facts consistent across pages, add an llms.txt file, and check how assistants describe you every month.

Updated · By Blake Emal · 6 real examples, each linked to its source

There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.Google Search Central: AI features and your website

What are the steps

  1. Say what you do in textFirst line of the homepage names the product, the buyer and the job.
  2. Answer buyer questionsPricing, alternatives, integrations and who it is not for, each on a page.
  3. Keep facts consistentThe same price and plan names everywhere, including docs and listings.
  4. Publish an llms.txtA short map of your key pages for AI tools.
  5. Ask the assistants monthlyAsk ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask and log the answers.

At a glance

SignalWhy assistants use itWhere to put it
Plain text factsCan be quotedHomepage, pricing
Question pagesMatch how people askHelp center, answers
Consistent factsFewer conflicting sourcesEvery page and listing
llms.txtA map for AI toolsSite root

Which real examples show it

Add a clickable demo to the gallery
ReSO AI

1. Add a clickable demo to the gallery

A clickable demo lets people try the product without signing up, and a bold question on the thumbnail earns the click on a crowded page.

  1. Put an interactive demo first in the gallery
  2. Use a question as a video thumbnail
  3. Walk through the product in numbered steps

Full breakdown · Source

Give every AI tool its own connect button
Framer

3. Give every AI tool its own connect button

Naming the AI tools people already use in the headline makes the feature instantly relevant, and a button per tool removes the setup step that stops most people.

  1. Name the tools buyers already use in the headline
  2. Give each tool its own connect button
  3. Add a manual setup path for everything else

Full breakdown · Source

Name the tools your buyers already use
Notion

4. Name the tools your buyers already use

Naming famous tools and what data comes from each turns an abstract protocol into a picture of the buyer's own stack.

  1. Count your integrations and lead with the number
  2. Name three well known tools from your users' stacks
  3. Pair each with the exact data it brings in
  4. Show it in a short demo clip

Full breakdown · Source

Explain agent access in three steps
1Password

6. Explain agent access in three steps

Everyday jobs make an abstract security product concrete, and three short steps answer the scary question of what the agent can see.

  1. Show everyday jobs the product makes safe
  2. Explain how it works in three steps
  3. Repeat the waitlist button down the page

Full breakdown · Source

Sources

  1. Google Search Central: AI features and your website
  2. llms.txt proposal
  3. Demandbase AEO Agent, Business Wire

What else do people ask

Is AEO different from SEO

Mostly no. Google says normal SEO best practice applies to its AI features. The extra work is plain text facts and question pages.

Can I pay to be recommended

Not inside the answer itself on most assistants. You earn it with pages that are clear and consistent.

How do I track it

Ask the same buyer questions in each assistant every month and log whether you appear and what it says.

Keep going

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