Today’s Marketing
Open a team video with surprising numbers
Cognition

Open a team video with surprising numbers

Cognition opens a team video with a run of odd numbers, from 400 red hoodies to 130+ former founders.

Cognition's team video post opened with 18 million miles, 400 red hoodies, one 260 digit number and 130+ former founders. Odd specific numbers create curiosity and show culture without saying great culture. Cognition opens a team video with a run of odd numbers, from 400 red hoodies to 130+ former founders.

  1. Collect surprising facts from your team
  2. Open with three or four numbers
  3. Let people tell their own stories
  4. Post the video natively

Posted Oct 20, 2026 with 193 likes and 29,343 views · @cognition

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