Today’s Marketing

State of B2B homepages

We read 189 B2B SaaS homepages and tagged what each one leads with. Get the full data and the moves worth stealing.

36%of headlines name AI
4%of headlines use a number
78%offer a demo button
70%show a logo wall

What the pages lead with

Chart of what B2B homepage headlines lead with
Chart of homepage button types
Chart of homepage proof types

189 homepages captured in headless Chrome on Oct 20 2026 and tagged with fixed text rules. Headline figures use the 171 pages with a clear main headline.

One email every Monday

You get nine examples, each with one line on why it works.