Today’s Marketing

Free ad to page match checker

The principlePeople click an ad because of what it said. The page has to say the same thing in the first screen, or they think they landed in the wrong place.

How to use it

  1. Paste the headline and description of your ad.
  2. Paste the headline, subhead and button text from the first screen of the page the ad sends people to.
  3. Fix the three gaps at the top, then check again.

Real ads and pages behind the rules

Questions

What is an ad to page match checker

A free tool that puts your ad next to the first screen of your landing page and checks if they say the same thing. It runs 10 rules, and each rule comes from a real ad or page in our library.

How does it score my ad and page

It runs 10 rules in your browser: the offer, the headline words, the button, the number, what starting takes, the deadline, the next step for people still learning, the description words, one button and plain words. Each rule has a weight. A pass earns its points, a near miss earns half, and the score is the share of points earned.

Why do ads get clicks but no sales

Most often the page breaks the promise the ad made. It opens with a new offer, drops the number or the date, or asks for a different next step. The answer on why ads get clicks but no conversions walks through the fixes.

Where do the rules come from

From real ads and pages in the library, including the Mercury search ad and the Mercury homepage that both say 10 minutes, the HubSpot ad that leads with free and the Deel ad written for one state. Every fix links to the example that shows the rule.

Does it work for Black Friday ads

Yes. Paste the sale ad and the sale page. The deadline and offer rules catch the most common gaps. The Black Friday landing page answer has the rest of the checks.

Is it free

Yes, free and no signup. Nothing is fetched. There is no login and nothing is saved. Everything runs in your browser.

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