Today’s Marketing
Ramp1. Add a deadline to your search ad
A date gives the offer urgency without discounting.
- Tie the offer to a date
- Name the chore it removes
- Add a clear sign up sitelink
Black Friday landing page
A Black Friday landing page should show the offer, the price and the end date in the first screen, use the same words as the ad or post that sent people there, and ask for one action. When the sale ends, keep the page live and say what is still on offer so late clicks are not wasted.
Updated · By Blake Emal
How to get your Black Friday page ready
- Put the offer and the end date in the headlinePeople land with one question: what do I get and how long do I have. Ramp’s search ad offered a demo by Halloween, a date instead of a discount. Whatever date your sale ends, put it in the headline and the button, not in small print.
- Use the same words as the ad or postCapCut called its desktop app the marketing crew behind Black Friday product shots. If the post says crew, the page after the click should say crew too. When the words change after the click, people think they landed in the wrong place.
- Say what starting takesMercury’s search ad reads Apply Online In 10 Minutes. A sale only works if buying feels quick. Say how long setup takes, whether a card is needed, and what happens after they pay, right next to the button.
- One offer and one buttonHubSpot’s search ad starts with Get Started Free, so the page behind it has to start with free too. A Black Friday page with three plans, two coupons and a demo form makes people stop and compare. Pick the one offer and make it the only button.
- Plan the day afterAds, emails and shared posts keep sending clicks after the sale ends. Do not delete the page. Change the headline to say the sale ended and show what people can still get today, with the same button.
- Grade the page, then bring it to a callPaste the page into the free landing page grader to see which first screen checks fail. If you want a second set of eyes, a call with Blake is $499 for 50 minutes on Google Meet. We rewrite the first screen together, and you leave with the new version in a doc.
What to check on your sale page before Nov 27
| Check | What good looks like | Common miss |
|---|---|---|
| Headline | Offer and end date in one line | Biggest sale of the year with no offer |
| Price | Old and new price side by side | Discount code hidden in a banner |
| Match | Same words as the ad or post | New name for the deal after the click |
| Next step | One button that names the action | Three plans and a demo form |
| Starting | Time to set up and card rules near the button | Fine print at the bottom |
| After the sale | Page says it ended and shows what is left | Dead link or 404 |
Which real examples show it
Ramp
CapCut2. Sell the app as a crew for a big moment
Tying features to a seasonal job gives a clear reason to try now.
- Pick a seasonal moment your users prepare for
- Frame the product as their crew for it
- Name specific features for the job
- Post early in the season
Mercury3. Put the time to sign up in the ad
A short time to start removes the biggest worry about switching banks.
- Say how long sign up takes
- Name the products
- Add sitelinks for top features
HubSpot4. Lead your ad with free
Free in the first words lowers the bar to click.
- Put free first
- Add the outcome right after
- Mention who already uses it
Grade your sale page before it goes live
Open the free graderBring Blake your sale page
50 minutes on Google Meet. We rewrite the first screen of your Black Friday page together, and you leave with the new copy in a doc. $499.
Book my callWhat else do people ask
What should a Black Friday landing page say first
The offer, the price and when it ends, in the headline or right under it. People decide in the first screen whether the deal is for them.
When is Black Friday 2026
Friday, November 27, 2026. Cyber Monday is November 30, 2026.
Should I make a new page or change my home page
Make one page for the sale and send your ads, emails and posts to it. A home page talks to everyone. A sale page repeats the offer from the ad and has one button.
Do I need a countdown timer
Only if the deadline is real. A timer that resets when people come back breaks trust. A clear end date in the headline does the same job.
What do I do with the page after the sale
Keep it live. Change the headline to say the sale ended and show what people can still get, so late clicks from ads and shared posts are not lost.
What does a call with Blake cost
$499 for 50 minutes on Google Meet. We rewrite the first screen of your page together, and you leave with the new version in a doc. We do not publish other firms prices.
Bring Blake your sale page
50 minutes on Google Meet. We rewrite the first screen of your Black Friday page together, and you leave with the new copy in a doc. $499.
Book my call