Today’s Marketing
PostHog1. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
Why do visitors leave my landing page right away
People leave right away when the first screen does not match what made them click, does not say what you sell and who it is for, or asks too much before it earns trust. Fix the first screen first: match the promise, show one next step, and put proof where the eye lands.
Updated · By Blake Emal
How to stop people from leaving your landing page
- Match the clickOpen the post, ad or email that sends the traffic and read it next to your first screen. If the post promised a free list and the page opens with a product pitch, people feel lost and leave. Send them to the page that delivers what the click promised, or say it in the headline.
- Say what you sell and who it is forA stranger should be able to say what you sell, who it is for and what to do next after one look. Show only the first screen to someone outside your team and ask them. If they guess wrong, rewrite the headline first.
- Give one next stepTwo or three buttons with the same weight make people stop and think. Raycast puts one Download for Mac button under its headline. Pick the one step you want and make everything else quieter.
- Show the cost of startingPeople leave when they fear a long setup or a hidden price. Mercury says you can apply online in 10 minutes in its hero. PostHog puts a card in the hero with the free tier and no credit card required. Say what starting takes, right where they look first.
- Put proof next to the promiseLoops lists customer logos like Linear and Perplexity right under its buttons. Proof placed next to the promise answers the question of whether anyone real uses this before the reader has to scroll for it.
- Grade the page, then bring it to a callPaste the link into the free landing page grader to see which first screen checks fail. If you want a second set of eyes, a call with Blake is $499 for 50 minutes on Google Meet. We fix the first screen together and you leave with the new version in a doc.
What people see and what to fix first
| What you see | Likely cause | Fix first |
|---|---|---|
| People leave from one traffic source but stay from others | The page does not match what that source promised | Match the headline to the post, ad or email |
| People leave from every source | The first screen does not say what you sell or who it is for | Rewrite the headline and the line under it |
| People scroll but do not click | The next step is unclear or there are too many buttons | One main button, everything else quieter |
| People click the button and then quit | The form or signup asks too much too early | Cut fields and say what starting takes |
| People read but do not trust it | No proof near the promise | Logos, a number you can prove or a short quote next to the headline |
| Almost nobody visits | Not a page problem | Fix how people find you first |
Which real examples show it
PostHog
Mercury2. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Loops3. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Raycast4. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Promise one shortcut to the thing they do all day
- Give the page one main button
- Let bold visuals carry the mood
Grade your first screen
Open the free graderBring Blake the page people leave
50 minutes on Google Meet. We fix the first screen together and you leave with the new version in a doc. $499.
Book my callWhat else do people ask
Why do visitors leave my landing page right away
Usually the first screen does not match what made them click, does not say what you sell and who it is for, or asks too much before it earns trust. Fix the first screen first.
Is a high bounce rate always bad
No. A page that answers one question, like a pricing page or a short answer, can do its job in one view. It is a problem when people leave a page that should lead them to a signup, a demo or a call.
Should I check the traffic source first
Yes. If people leave from one source and stay from others, the page is fine and the promise in that post or ad is the mismatch. Compare them side by side before you rewrite anything.
What should go on the first screen
A headline that says what you sell and for whom, one line on the result, one main button, and proof or the cost of starting right next to them.
Can I fix this without a redesign
Most of the time, yes. A new headline, one main button and proof moved up the page are copy and layout changes, not a new site.
What does a call with Blake cost
$499 for 50 minutes on Google Meet. We fix the first screen together and you leave with the new version in a doc. We do not publish other firms prices.
Bring Blake the page people leave
50 minutes on Google Meet. We fix the first screen together and you leave with the new version in a doc. $499.
Book my call