Today’s Marketing
Linear1. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
What to bring to a marketing working call
Bring the page or draft that is stuck, who it is for, the one action you want, what is not working, and what you already tried. That is enough to spend the hour on the work instead of catching up. Slides and a long brief slow the call down.
Updated · By Blake Emal
How to prep before the call
- Write the one problem in one sentenceSay what is stuck and where. A homepage that does not convert is a different call than a pricing page or a launch week plan.
- Pick the page or draft you will work onSend a live link or a draft. One page is enough. Do not bring five options.
- Name the audience and the one actionWho is this for, and what should they do next. Book a demo, start a trial, join a waitlist. Pick one.
- List what you already triedTwo or three short notes. Failed headlines, old CTAs, past tests. Saves the first ten minutes.
- Decide what done looks likeA rewritten hero, a clearer CTA, a launch week outline. One outcome you can ship the same day.
- Send the link before the callShare the page, the audience, the action and what is stuck. Then the Meet starts on the work.
Prepared vs unprepared call
| Prepared | Unprepared | |
|---|---|---|
| First 10 minutes | On the page | Catching up on background |
| What you leave with | New version in a doc | Advice you still have to write |
| How much gets done | One clear rewrite | A list of ideas to try later |
| Best for | Founders ready to ship today | People still exploring whether to hire |
Which real examples show it
Linear
Attio2. Welcome buyers to a new category
A warm welcome to a new idea feels like an invite, not a pitch.
- Name the new category in your buyer's words
- Say what it does in one line
- Show it working right below
Mercury3. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Raycast4. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Promise one shortcut to the thing they do all day
- Give the page one main button
- Let bold visuals carry the mood
Grade your page before the call
Open the free graderWhat else do people ask
How long does prep take
About 10 to 15 minutes. Write the problem, pick the page, name the audience and action, list what you tried and send the link.
What if the page is not live yet
A draft, Figma link or Google Doc is fine. Blake needs the words and the layout, not a public URL.
What does Blake need vs not need
Need: the page or draft, who it is for, the one action and what is stuck. Not needed: a slide deck, a brand book or a long brief.
Should I send slides
No. Slides take time away from the rewrite. Send the page and three short notes. You leave with the new version in a doc.
Bring Blake the page that is stuck
50 minutes on Google Meet. We rewrite it together and you leave with the new version in a doc you can ship the same day. $499.
Book my call