Today’s Marketing
Linear1. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
Marketing agency vs freelancer vs working call
Pick the smallest format that fixes the one problem you have today. One page or one launch that is not working fits a working call. Words you need every week fit a freelancer. A channel you want someone else to run every month fits an agency. Paying for more than you need slows the fix.
Updated · By Blake Emal
How to choose the format
- Write the one problem in one sentenceA homepage that does not convert is a different hire than a launch with no plan or a channel you want run every month.
- Match the format to the size of the problemOne session rewrites one page or plan. A freelancer covers ongoing pages and emails. An agency runs a channel on a retainer.
- Ask what you leave withA rewritten page in a doc, finished copy or a running campaign. Advice you still have to turn into words costs you twice.
- Check their own marketingIf they sell clear messaging, their site and posts should be clear about what they sell and who it is for.
- Get the price and the term in writingA call with Blake is $499 for 50 minutes on Google Meet. Freelancers and agencies usually bill by the project or the month, so ask for the term before you start.
- Send the page or brief before you meetShare the link, who it is for and the one action you want. Then the work starts on the page, not on background.
Three ways to get the work done
| Option | Best when | You leave with | Watch out for |
|---|---|---|---|
| Working call | One page, launch or email is stuck | The new version written in a doc the same day | A call that ends in advice and no copy |
| Freelance copywriter | You need pages or emails written often | Finished copy on a schedule | Copy written before the positioning is clear |
| Marketing agency | You need a team to run a channel every month | Campaigns that keep running | A long retainer when you only need one fix |
Which real examples show it
Linear
Attio2. Welcome buyers to a new category
A warm welcome to a new idea feels like an invite, not a pitch.
- Name the new category in your buyer's words
- Say what it does in one line
- Show it working right below
Mercury3. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Raycast4. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Promise one shortcut to the thing they do all day
- Give the page one main button
- Let bold visuals carry the mood
PostHog5. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
Loops6. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Grade your page before you hire anyone
Open the free graderWhat else do people ask
When is a working call enough
When the problem fits in one session: a homepage headline, a pricing page, a launch week plan or a cold email sequence. If you want someone to write every week or run ads every month, pick a freelancer or an agency.
How much does a working call cost
A call with Blake is $499 for 50 minutes on Google Meet. You bring the page or plan, you work on it together and you leave with the new version written in a doc.
How much does a marketing agency cost
It varies by scope and market, and we do not publish other firms' prices. Ask for a monthly range, what is included and the notice term before you sign.
Should I hire a freelancer or an agency first
Hire a freelancer when you need words. Hire an agency when you need a team on a channel. Try a working call first when one page or launch is the blocker.
What should I send before the first meeting
The page or draft, who it is for, the one action you want visitors to take and what is not working today.
Bring Blake the page that is stuck
50 minutes on Google Meet. We rewrite it together and you leave with the new version in a doc you can ship the same day. $499.
Book my call