Today’s Marketing
Post the calendar joke before it peaks
Netflix

Post the calendar joke before it peaks

Netflix posted Mariah Carey at 11:59pm on October 31 at 6 PM CT on Oct 31, 2026, over the poster for Halloween Ends: Michael Myers' mask and the title. Fans know Mariah posts her It's Time Christmas video the moment Nov 1 starts, so the poster reads as Mariah waiting for Halloween to end. The post passed 37,000 likes and 880,000 views.

Updated · By Blake Emal

Everyone already knows the Nov 1 Mariah joke, so the line needs no setup, and posting it hours before midnight put Netflix first in line while fans were waiting for the real thing. The film title on the poster delivers the punchline.

  1. Pick a date joke your audience repeats every year
  2. Post it a few hours before the moment, not after
  3. Put the setup in the text and the punchline in the image
  4. Use a title or asset you already own as the punchline

Posted Oct 31, 2026 with 37,742 likes and 883,697 views · Netflix

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