Today’s MarketingX opens lead gen ads to every advertiser
X made Lead Gen Ads generally available to all advertisers worldwide on October 30, 2026, including small businesses and self serve buyers in X Ads Manager. A user fills in a short form that stays on X, and later forms can be pre-filled. Advertisers get a Leads objective and a Leads Center that exports submissions or passes them to a CRM. X’s one case study says micro1 cut its cost per lead by 75%, while micro1’s CMO cites 33%.
Our take
This is the cheapest test you can run this month if your buyers live on X. Run one small campaign with a short form, send every lead straight to your CRM, and judge it on qualified leads, not cost per lead. Ignore the 75% claim until you see your own numbers, and add one qualifying question so bots and tire kickers cost you less.
