Today’s MarketingGoogle tells advertisers AI search queries now run 3x longer
On Google’s Ads Decoded podcast published October 28, Google search research lead Shivani Mohan said query length has increased 3x and one in every six searches is multimodal. Ads Product Liaison Ginny Marvin said ads in AI Mode and AI Overviews are matched to both the query and the content of the AI response. She pointed retailers to six optional product data fields. PPC Land notes the same figures first appeared in May limited to AI Mode, with the multimodal share limited to the US.
Our take
The key line is not the 3x number, it is that ads now match the whole AI answer. That means your product feed and landing pages need to answer the long, specific questions people ask, not just carry keywords. Fill in the optional product attributes in Merchant Center this week and rewrite your top product pages around the questions buyers ask.
