Today’s Marketing
Celebrate the day your category was born
Coinbase

Celebrate the day your category was born

Coinbase posted 21,000,000. Never more. Happy Bitcoin Whitepaper Day. on Oct 31, 2026 with a 9 second video that opens on a small stack of orange bars next to a long wall of gold ones. Its own reply adds Today marks 18 years since the release of the Bitcoin Whitepaper. A day that changed everything, with the first page of the paper. The post passed 2,100 likes and 124,000 views.

Updated · By Blake Emal

Bitcoin's supply cap of 21 million is the one number holders repeat, so leading with it says the whole idea in a line, and a birthday the whole category celebrates gives the brand a reason to post that is not an ad.

  1. Find the date your category was born
  2. Lead with the one number fans already know
  3. Make the post about the day, not your product
  4. Add the history in your own reply

Posted Oct 31, 2026 with 2,146 likes and 124,427 views · Coinbase

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