Today’s MarketingChatGPT ads get a wider ad card and open multi image ads to everyone
OpenAI told advertisers in its weekly email that ChatGPT Ads is rolling out a wider standard ad card that uses more of the conversation width on desktop. It uses existing campaigns and creative, so no advertiser action is needed. Multi image ads are now in open beta for all advertisers, and ChatGPT Ads are available in 89 countries.
Our take
A wider card means the image now does more of the selling, so your creative matters more than your headline. Since multi image ads are open to all, test a set that shows the product, the result and the price instead of one hero shot. Check how your current ads render on desktop before the new card shows them bigger.
