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Launch with a question not a feature
OpenAI

Launch with a question not a feature

ChatGPT's email Introducing ChatGPT Work opens by asking Need to get something done and invites readers to ask ChatGPT Work for help.

Updated · By Blake Emal

A question puts the reader's task first and makes the new product the answer. To copy it, open with the reader's task as a question. Then name the new product as the answer.

  1. Open with the reader's task as a question
  2. Name the new product as the answer
  3. Show one example request

Really Good Emails archive, captured Oct 22, 2026 · OpenAI

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email