Today’s Marketing
Teach first then show the feature
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Teach first then show the feature

Canva's Design School email says Secrets revealed and shows how the pros use features.

Tips feel like a gift, and the features come along for the ride. To copy it, frame features as tips. Then use a bold playful hero.

  1. Frame features as tips
  2. Use a bold playful hero
  3. Give each tip one button

Really Good Emails archive, captured Oct 21, 2026 · Canva

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one emailShare what other customers loveBeefreeShare what other customers love