Trustpilot1. Give one clear first step in welcome emails
A single first step makes the welcome easy to act on.
- Thank them by name
- Give one main button
- Add one second idea below
How to write a welcome email
A welcome email should confirm the signup, tell people the one thing to do first and make that step one click away. Keep it short, sent right after signup, from a real name. Trustpilot gives one clear first step, and Greenhouse lists the four things a new user can do now.
Updated · By Blake Emal · 4 real examples, each linked to its source
What are the steps
- Send it right awayPeople are most interested in the minutes after signup.
- Say what they can do nowGreenhouse lists four things a new user can do today.
- Give one first stepTrustpilot points to a single clear action.
- Make the button match the stepOne button, named after the action.
- Set expectationsSay what you will send and how often.
How do the options compare
| Part | What to write | Real example |
|---|---|---|
| Subject | Welcome plus the first step | Trustpilot |
| First line | What they can do now | Greenhouse |
| Body | One action and why it matters | Dropbox |
| Button | The action as a verb | Trustpilot |
| Footer | What comes next | Framer |
Which real examples show it
Trustpilot
Greenhouse2. List the four things they can do now
Bold short benefits show the value at a glance.
- List three or four bold benefits
- Keep each to one line
- End with one button
Dropbox3. Tell users what they can do now
Concrete tasks show value faster than a feature name.
- Name the task in the subject
- Show three tasks with icons
- Give each task a link
Canva4. Teach first then show the feature
Tips feel like a gift, and the features come along for the ride.
- Frame features as tips
- Use a bold playful hero
- Give each tip one button
Get three ideas for your own product
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What else do people ask
How long should a welcome email be
Short enough to read in under a minute. One step, one button.
Should a welcome email sell
Not yet. Help people reach the first win, then sell.
How many welcome emails should I send
Start with one, then add a short series that each teaches one step.