Today’s Marketing
Tell users what they can do now
Dropbox

Tell users what they can do now

Dropbox's email says you can edit files directly in Dropbox, with three tasks and a link for each.

Concrete tasks show value faster than a feature name. To copy it, name the task in the subject. Then show three tasks with icons.

  1. Name the task in the subject
  2. Show three tasks with icons
  3. Give each task a link

Really Good Emails archive, captured Oct 21, 2026 · Dropbox

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one emailShare what other customers loveBeefreeShare what other customers love