Today’s Marketing

Event marketing examples from tech and brand events

These 22 event marketing examples show how brands promote conferences, launches and live moments, from Figma Config and Slush to the Ballon d'Or. Good event marketing gives people one clear reason to show up, makes the date and the place impossible to miss, shows proof that others are coming, and keeps the event working after it ends with replays and a single recap page. They come from Figma Config, Linear Orbit and Linear London, the Ballon d'Or, Vercel Ship, CapCut World, Ramp, Resend Forward, AWS re:Invent, Web Summit, Slush, Stripe Sessions, GitHub Universe, HubSpot UNBOUND, SaaStr AI Annual, Webflow Conf, Dreamforce, Miro Canvas 26, Supabase Launch Week and Roblox. Each was captured from the brand's own post or event page in October 2026, and each links to it.

Updated · By Blake Emal

See all 18 Event Marketing Examples

Make your community the front doorFigmaMake your community the front doorGrow the category in your headlineFigmaGrow the category in your headlineSplit the plan choice from the seat choiceFigmaSplit the plan choice from the seat choiceTurn release notes into a destinationFigmaTurn release notes into a destinationList every place the update shows upFigmaList every place the update shows upWrite the first comment in labeled partsFigmaWrite the first comment in labeled parts
18 examplesEvents+11Event Marketing ExamplesName the big idea, show dates up top, add urgency, and keep the event alive with replays.34 examplesProduct led growth+28Product Led Growth ExamplesLet people start before they sign up, and turn what users make into new ways in.143 examplesLanding pages+128Landing Page ExamplesSay what you are in a few words, show the real product, and give one clear next step.

What else do people ask

What is event marketing

Event marketing is promoting a brand or product through an event people attend in person or online, plus the invites, posts and pages around it. The examples here cover conferences like Figma Config, Stripe Sessions and AWS re:Invent, community nights like Linear's London hub opening, and online moments like Roblox's Halloween event The Hollow.

How do you promote an event on social media

Post at the moments people care about: the announcement, the countdown and the moment it goes live. On ceremony day the Ballon d'Or posted a single TEN HOURS TO GO poster that passed 14,000 likes, Vercel posted that Ship SF was live with a link to tune in, and Figma credited every designer by name in its Config India art, a post that reached 4.6M views.

What should an event page include

The dates and place on the first screen, a clear ticket button, and proof the trip is worth it. Stripe Sessions shows its dates and place up front, GitHub Universe adds a live countdown, Slush lists 12,000+ attendees and 25,000+ meetings, Web Summit leads with a Forbes quote, and AWS re:Invent offers an Approval toolkit for attendees who need sign off.

How do you keep marketing an event after it ends

Turn the sessions and announcements into content people can still use. Webflow Conf 2026 leads with replays and a Browse sessions button, Dreamforce says it is on demand with 500 plus sessions and a save the date for 2027, and Miro collects everything it announced at Canvas 26 on one What's New page.

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