Today’s Marketing
Name the conference after a big idea
Stripe

Name the conference after a big idea

Stripe calls Sessions The internet economy conference with dates and place on the first screen.

A big idea name tells people why the event matters beyond the product. To copy it, name your event after the big idea. Then put dates and city on top.

  1. Name your event after the big idea
  2. Put dates and city on top
  3. Keep one register button

Live page captured Oct 21, 2026 · Stripe

Event Marketing Examples

Put a countdown on your event pageGitHubPut a countdown on your event pageSay the presale sold outHubSpotSay the presale sold outLead with what people will learnSaaStrLead with what people will learnKeep the event alive after it endsWebflowKeep the event alive after it endsStream every session after the eventSalesforceStream every session after the eventPost the moment your event goes liveVercelPost the moment your event goes live