Today’s Marketing
Sell tickets with one big question
Linear

Sell tickets with one big question

Linear opens Orbit tickets with one question on what it takes to make software good.

Linear opened ticket requests for Orbit, framed by the question of what it takes to make software good when we can produce more of it than ever. A question gives the event a point of view, not just a date.

  1. Name the event
  2. Give date and city
  3. Frame it as one question
  4. Use ticket requests to create demand

Posted Oct 14, 2026 with 223 likes and 37,544 views · @linear

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